NAMIC Launches in 3D by Fred Brown

RISE AND SHINE - IT'S NAMIC TIME! It's true - the early bird really does get the biscuit! And so did the 400 participants who lined up at 7 am, to attend the opening breakfast, sponsored by CableFax Daily. Sponsored by TuTv, the breakfast honored “The Most Influential Top 100 Minorities in Cable”. And boy did they show up in living color!
In a rousing panel discussion about building a pipeline to diversity, led by Cable Fax's Michael Grebb and Seth Arenstein, this shop-talk highlighted some of the successes with NAMIC's ELDP program, and the role of mentorship. "I remember being challenged about gender and race and once corporate setting, and I had an Oprah Winfrey-Color Purple moment...", commented Loretta Walker, Senior VP and Chief Human Resources Officer at Turner Broadcasting System, Inc. "What I learned was that I could be a fighter within, rather than fighting the system." Now that's a nugget to remember.


General Session: Broadband Communications: Are We There Yet? Well according to newly appointed FCC Commissioner The Honorable Mignon Clyburn, the telecommunications industry is well on its way. Commissioner Mignon left no stone unturned in her keynote address, saying that NAMIC could be assured that at the FCC, the organization has a "promotion partner" inside the coveted walls of the nation's media regulatory agency.

The Executive panel, led by ABC's “Good Morning America” anchor Juju Change, included some heavy hitting- movers and shakers in the industry, who talking about the number one topic of the century: final numbers from the U.S. Census count. One major concern reported by Associate of Urban Planning at UCLA , Professor Leobardo Estrada, PhD. Is that with new population demographics is that advertisers can now look at traditionally ethnic market buys in more general market terms. And that’s the good news for all of us.

Luncheon: "Who has influenced You...and How Do You Plan to give Back? Now we know why Eric Liu was so successful as President Bill Clinton's speech-writer...the man can speak! Quoting from his new book titled: Guiding Lights, Liu shared some powerful and inspirational keynotes that can help anyone interested in creating a winning life.

Lights...Cameras...The Excellence in Multi-Cultural Marketing Awards” As far as the EMMA’s are concerned, everyone’s a winner! Hosted by ESPN Deportes Commentator Ernesto Jerez, the industry’s top leaders were on-hand to view clips of their work, and get the awards they deserve, following a rigorous evaluation/judging process. The “Hot Topics” panel includes topics related to how the world’s growing multi-ethnic audiences are being reflected is cross-platform marketing campaigns. The role of NAMIC media professionals in presenting accurate and impactful content delivery that reflects cultural diversity was also discussed.








That’s it for now. See you tomorrow. And remember...GET-DIGI with NAMIC!