Excellence in Multi-Cultural Marketing Awards (EMMA)

This year’s NAMIC Excellence in Multi-Cultural Marketing Awards (EMMA) were presented today. Recognizing the cable industry’s commitment to developing strategic and creative approaches to ethnic-targeted marketing, entries were judged within two groups: cable companies/distributors and networks/industry suppliers. Additionally the program was comprised of two categories: case studies/campaigns and marketing tactics. Judged against a standard of excellence and not against other entrants, which deviates from the traditional “best of” competition method, these candidates reigned supreme. Rogers Cable Communications received four first-place wins to lead all first-place winners in the cable companies/distributors group. Comcast received three first-place wins and five second-place acknowledgements. Cablevision and Cox Communications were also among the cable companies/distributors recognized.

BET Networks led the network/industry suppliers with a pair of first-place honors, one of which included a tie with TuTv in the Grassroots category. mun2 garnered two wins, which included first and second-place awards. Networks that earned single first-place wins include: Discovery Networks, HBO, Nickelodeon, SiTV, Telemundo and TV One. Ameredia finished second-place in three categories. CNN and Turner Broadcasting System, Inc. also garnered recognition.

The NAMIC Excellence in Multi-cultural Marketing Awards were sponsored by ESPN Deportes and presented in partnership with CableWorld, a publication of Access Intelligence’s Cable Group. The NAMIC Multicultural Marketing Committee, a consortium of the industry’s leading multicultural marketing experts, produced the awards competition. Campaigns developed for the cable and telecommunications industry and submitted for entry were comprised of one or more cultural segments, such as the African American, Asian, and Hispanic markets. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. Congratulations to all award recipients! The spotlight is yours!

-NAMIC Maven