THE NAMIC FEED

LET ME BE CLEAR! NAMIC DOES IT AGAIN...AND AGAIN...AND AGAIN…by Fred Brown

2010-09-20T18:00:00.000-04:00

BE ORIGINAL - WE ARE WHO WE ARE!
CNN anchor Don Lemon definitely got the ball rolling at Wednesday’s General Session, as the moderator of the panel called: "The New Original." Gathered in the Grand Ballroom, another packed house witnessed meaningful dialog and exclusive video clips from the top info-content providers we all know and love: BET, CNN Worldwide and MTV/Nickelodeon Network all represented.The central theme centers around producing content for a diverse consumer audience. What does that look like? What images accurately reflect the authenticity of a particular community or ethnic group? How does programming convey cultural sensitivities like language, lifestyle and values? The panel of executives included Loretha Jones, President of Original Programming for BET Networks; Geraldine Moriba, Executive Producer, “In America” production unit, CNN Worldwide; and Ligiah Villalobos, Producer/Writer of the children’s series, "Go Diego Go." Quoting Oprah Winfrey, Villalobos summed it all up by saying: "The best defense against racism is excellence." That, my friends, says it all.

PASSING THE BATON
After completing his two-year term, NAMIC’s Board Chair, Mark Garner of A&E Television Networks will step down to assume the role of Immediate Past Chair, this fall. As part of that transition, NAMIC’s incoming Board Chair, Raymond Gutierrez of CBS Television Networks will begin his term. The torch will be passed, and judging from Garner's excellent track record and legacy as the son of Nathan Garner, one of NAMIC’s founders, Gutierrez has a big role and some huge shoes to fill. Welcome Raymond and all the best to Mark, from your colleagues and friends at NAMIC!

IT's A Wrap!
We got digi-for sure. And lovely weather in Gotham city complimented the 24th Annual conference in a big way. I noticed a lot of happy faces, despite the fact that many folks in the industry are newly unemployed. NAMIC's conference is not only informative, but also reinvigorating and inspiring. All the lessons learned, all the case studies shared, and all of our hopes for the future are wrapped into a package that is now 30 years old. So if your membership needs renewal, don't let it continue to lapse. This organization is only as good as it's members, corporate sponsors and partners. NAMIC is a force to be recognized, and the best is yet to come!

Signing off in 2010….you've been around town with Fred Brown!

Photos from Mickey Leland Humanitarian Achievement Award Luncheon

2010-09-20T17:45:00.000-04:00

What it Takes to Create Your Own Show! by Wendy Todd

2010-09-20T17:14:00.002-04:00

Carole Kirschner, career strategist, lecturer and facilitator of the CBS Diversity Writer’s Institute led a workshop, which addressed the key points of what it takes to create a show.

Participants were asked to re-create an existing show. The team I sat in on was recreating Gilligan’s Island. What I loved is seeing a sheet of possible cast members from every background. (And for some reason I seemed to have forgotten that Selena Gomez is actually Latina!)

There were worksheets on the table that helped participants compile characters in terms of assigning them traits; age, personality, role in the show, relationship to others… If anyone has been thinking of writing a show (and let’s be honest, most of us have fantasized about it if not actually written one, at least in our minds) it’s a good exercise. It’s actually a critical exercise because this is how any new show begins before you even write. You’ve got to have characters. Kirschner went over key points to consider in the creation of a show like:

Are the re-imagined characters compelling?

If it’s a drama, is it dramatic?

If it’s a comedy, is it funny?

Is it clear the show will appeal to the targeted demographic?

This all seems pretty basic right? Yes, it’s basic, but also essential.

Q&A with Carole Kirschner:

Q: Why do you feel diversity in programming is important?

A: It’s important that what you see on television is a reflection of yourself. (It’s important) that the people on TV look like the people in the audience. We live in a diverse world and there have been inequities for too long.

Q: What has made you champion diversity in media?

A: The Writer’s Guild and CBS approached me to do a one-day seminar for writers of color who had been on The WB. So when they got rid of them (when the channel disbanded) there were all these writers who weren’t getting jobs. So the purpose of the seminar was to educate them on what they needed to do to reposition themselves by knowing what they needed in their portfolios. And from that experience, I started the CBS Writer’s Institute.

We need more of this—more education and more assistance in developing skills and opportunities for people of color to create and contribute to programming. The time is now!

Finding Talent and Finding Yourself by Wendy Todd

2010-09-20T17:12:00.000-04:00

I attended a Diversity and Inclusion panel and thought it was going to be a conversation about how to address corporation’s challenges with acquiring a diverse staff. And it was, but the conversation turned into really focusing on the job seeker and being able to define yourself for yourself and then creating your authentic career.

Maryam Banikarim talked about her experience as a child growing up in a family who traveled a lot, and how that led her to do a mock up of a travel guide. Through a series of calls, meetings and events, she got a position in marketing that led her to the advertising world. Currently Banikarim is the Senior Vice President of Integrated Sales and Marketing at NBC Universal. She explained that, “being true to herself wasn’t necessarily right for a lot of people,” so she had to make choices that made sense to her. I think that’s key in forging a path of any kind.

It was funny listening to Michael Smith, General Manager of the Cooking Channel talk about his childhood as the “geeky kid” who “looked black but didn’t sound black.” He said he felt like a misfit. But he discovered he felt comfortable making people feel entertained. This realization helped him find his niche. I love hearing those kinds of stories. I really appreciate it when people are willing to be honest.

Seems as if this panel about finding diverse talent had an undertone about finding yourself. I think once you know what you want it’s easier to get it. At least you know where to start looking!

Diverse Programming: Create Your Own Opportunities by Wendy Todd

2010-09-20T17:11:00.002-04:00

As Wednesday’s General Session of the NAMIC conference was populated by a female panel, moderator, Don Lemon of CNN said, “women are going to take over the world.” (Uh, we created the world!) Now that we have that cleared up, let’s talk about “The New Originals”.

I asked the question about the approach to creating quality programming for people of color. Because as we know, a lot of times when we get black programming, it’s not great quality. Loretha Jones, President of Original Programming at BET talked about the channel’s foray into scripted programming stating, “When I have these meetings in L.A., I tell the people I meet with that I want you to stop thinking the network BET stands for Black Entertainment Television, (but better yet) Best Entertainment Television. If people are coming to us and bringing us a show just because it’s black, that’s not what we’re interested in.” And Jones reiterated that, “Quality trumps color.” She qualified that the quality has to be there first, but it’s “equally important” to represent ethnic experiences. I was happy to hear that. BET showed a sneak peek of their sitcom starring Malcolm Jamal Warner and Tracee Ellis Ross (of Girlfriends) about a married couple with two teenage children entitled, Read Between the Lines. I think it has potential.
Regarding the challenges of getting more diverse programming on the air, Ligiah Villalobos, Writer and Producer of Go Diego Go explained that, “A lot of these networks are not willing to take a risk. The shows that were hits were not copy cat shows.” Latinos will be 50 million strong and there isn’t one Latino show (non-animated) on air.” That’s really interesting. Villalobos, whose working on her own remedy to that situation, went on to point out how there are several new daytime talk shows in the works and there are NO Latino hosts. That’s amazing, and hard to understand. She talked about how one show is about moms, and they managed to find a lesbian mom, but no Latina mom, when Latinos, “make babies like rabbits!” The audience laughed.

Geraldine Moriba discussed and showed a clip from a CNN documentary to air soon, All Mighty Debt, about African American’s loss of wealth. Moriba said, “African Americans have the highest rate of unemployment, foreclosure, and education debt,” which plays into why the black middle class is shrinking. The story about the 17-year old boy, Fred who can’t afford college broke my heart. I hate how people can’t afford what is due to them—it’s a person’s right to get an education. I felt a bit sad after watching the clip, which shows how moving and effective the series will be.

“The New Originals” was a really good panel that attendees continued to discuss later. It was good because it was “real talk” peppered by a somewhat tense exchange between Don Lemon and a man who asked him why he was upset about the lack of diversity on television, if in fact “quality trumps color”. Lemon had to quickly break it down to the gentleman and explain that, as Ms. Jones had explained - it’s about quality and representing diversity of the audience. Lemon lobbed that seemingly contentious inquiry right back with a poised and intelligent explanation.
I had a good time at this panel. And, I think regarding programming, things have to change. Don Lemon summed it up nicely by opening up the panel and stating, “It’s not about joining the club, it’s about creating the club.” Well said, Don. Well said.

Creating Content That Travels! International Content and Distribution by Wendy Todd

2010-09-20T17:10:00.001-04:00

I learned that there are a number of factors when it comes to creating international programming. What resonates in the states doesn’t necessarily translate abroad.

For Lino Garcia, General Manager of ESPN Deportes, which has been in the international business for over 20 years, soccer is a big draw for the Hispanic community. “Soccer is key among Mexicans and among the population we service, (a community of 20 Spanish speaking countries). Soccer travels well across borders,” Lino explains. For other networks that provide original scripted programming, the international approach is different.

Portia Archer, Vice President of International Distribution and Video on Demand at HBO says, “We focus on compelling, quality distinct content. We work with creators who have a specific point of view. In terms of what travels, again HBO is centered around high quality and universal themes. Those attributes tend to travel well.”

Mark Walton is the Executive Vice President of Sponsorship and Corporate Development for The Africa Channel. First, I loved him because he introduced himself by beating a toy drum! He went on to explain that his channel faced a different set of challenges when launching an international network. “We have Africa as our content piece. Unfortunately, the world has not had as favorable a view of Africa,” Walton explains, adding that demystifying the content was the first issue at hand in terms of approaching programming for the channel. “I found that to be very interesting,” said Walton. “Another issue I hadn’t even considered, was that in term s of programming internationally, the fact that when trying to sell a lifestyle show, obviously the socio-economic factors drive what people will respond to.”

Jene Elzie, Vice President of Sales and Strategic Planning for Comcast International Media Group, explained that when attempting to distribute Celebrity Chef G. Garvin’s show on TV One overseas, it didn’t sell in Africa as they thought. Though Africa’s middle class is increasing, a lot of the audience didn’t have access to the recipe ingredients. “As a network, you don’t want to make viewers feel as if the goal of the show-therefore the lifestyle is unattainable,” said Elzie. “The surprising fact is that Hungary was actually the first country to buy the show.”

So as a writer and television viewer attending this panel of international programming authorities, I was struck by the fact that when it comes to creating or distributing content for and to an international audience, there are a lot of factors that have to be considered beyond the norm. To successfully launch a show internationally, it takes a real understanding of other countries and cultures and how they live and what makes sense for them. I’ve been motivated to seek out some programming that goes beyond the states. I’ll be getting my media passport!

Out Of Character by Christina Cicchelli

2010-09-15T15:24:00.001-04:00

It’s “Moonlighting” meets “Mississippi Marsala”

How about this pitch? It’s “Moonlighting” meets “Mississippi Marsala” – a hot Bollywood superstar fails to make it big in America and is forced to waste away his fine talent and looks at a P.I. Agency. He works for a professional and older partner-in-crime, a lady who won’t take crap from anyone, including a naïve and slightly narcissistic jerk like him… but could sparks inevitably fly? This was the concept my group and I brainstormed for the incredibly fun and engaging Multi-Ethnic Content and Programming Session.

The session, entitled “Out of Character” was a large creative workshop that broke up its guests into small groups. Career Strategist and Lecturer, Carole Kirschner, provided us with info detailing different television shows, most of which were a decade old or more. Alongside this were script breakdown sheets, all of which filled me with great joy. Project! Together, I worked with three other media professionals, individuals who have produced or created content in one way or another. I had to puff my chest out for a moment and bring my literary and creative skills to the table and we all decided to transform the Bruce Willis/Cybill Shepherd rom com Moonlighting into a version that provides plenty of color and romantic conflict.

The easy part was creating memorable and marketable characters that audiences would love. We chose an East Indian protagonist, Raj, who migrates to the United States and must learn to work hard (if at all) in order to make ends meet. Using some knowledge we had about the Indian culture helped us build a convincing and compelling back story, one that would deliver plenty of story for potential episodes. Jackson Heights, NY is such the diverse and unsung neighborhood in Queens it seemed to be the perfect setting for our show. Our female protagonist, however, wasn’t given as much of an extensive background; that said, she proved significant to Raj’s transition to the country and a tough cookie who stands out on her own accord. By the end of our exercise we had a story, characters and even some episode ideas that still used themes of romance and culture familiar to audiences.

But, we continually returned to the question of how well our new show would fit in and who the target audience might be. And these were common issues that most of the other groups had faced as well. It was a great experiment that showed us both the ups and downs of creating a one-of-a-kind original that cable networks will hopefully find likable enough for our target audience: Females in their mid- twenties to late 30s. A broad demographic, sure, but ambition was the name of the game. And storytellers have to be ambitious if they believe their unique characters will break through the conventional face of content today.

Creating Content That Travels! - International Content and Distribution by Wendy Todd

2010-09-15T10:39:00.001-04:00

I learned that there are a number of factors when it comes to creating international programming. What resonates in the states doesn’t necessarily translate abroad.

For Lino Garcia, General Manager of ESPN Deportes, which has been in the international business for over 20 years, soccer is a big draw for the Hispanic community. “Soccer is key among Mexicans and among the population we service, (a community of 20 Spanish speaking countries). Soccer travels well across borders,” Lino explains. For other networks that provide original scripted programming, the international approach is different.

Portia Archer, Vice President of International Distribution and Video on Demand at HBO says, “We focus on compelling quality distinct content. We work with creators who have a specific point of view. In terms of what travels, again HBO is centered around high quality and universal themes. Those attributes tend to travel well.” Mark Walton is the Executive Vice President of Sponsorship and Corporate Development for The Africa Channel. First, I loved him because he introduced himself by beating a toy drum! He went on to explain that his channel faced a different set of challenges when launching an international network.

“We have Africa as our content piece. Unfortunately the world has not had as favorable a view of Africa,” Walton explains, adding that demystifying the content was the first issue at hand in terms of approaching programming for the channel. I found that to be very interesting. Another issue I hadn’t even considered was that in terms of programming internationally was the fact that when trying to sell a lifestyle show, obviously the socio-economic factors color what people will respond to.

Jene Elzie, Vice President of Sales and Strategic Planning of Comcast International Media Group, explained that when attempting to distribute the G. Garvin show on the TV One overseas, it didn’t sell in Africa as they thought, because though Africa’s middle class is increasing, a lot of the audience didn’t have access to the ingredients, and as a network, you don’t want to make viewers feel as if the goal of the show-therefore the lifestyle is unattainable. Hungary was actually the first country to buy the show. Wow! That was surprising.

So when it comes to creating or distributing content for and to an international audience, there are a lot of factors that have to be considered and it goes beyond the books. It takes a real understanding of other countries and cultures and how they live and what makes sense for them. I’ve been motivated to seek out some programming that goes beyond the states. I’ll be getting my media passport!

Creating and Distributing Multi-Ethnic Programming-The New, the Old and the Future by Wendy Todd

2010-09-15T08:01:00.005-04:00

Fact: More content is uploaded on Youtube in 2 months than TV has created in 60 years.

That fact indicates that people want to be e
ntertained instantaneously no matter where the content comes from whether it’s in a traditional format, or other. Then the challenge becomes creating not only original content for network and cable TV, but programming that actually reflects and resonates with a diverse audience. Networks and consumer companies have been experimenting with how to deliver original content and products in a way that meets the needs of multi-ethnic audiences and consumers.

Smokey Fontaine, Chief Content Officer at Interactive One moderated a panel discussion regarding the topic. He said, “Original content seems like a contradiction in terms. The idea that you could aggregate content seems quite odd. You better have a strong business model of how to monetize that content.” Actress and producer Tatiana Ali of Fresh Prince of Bel-Air fame, gave her explanation of how she addressed this issue.

“We’re an independent production company, (Hazrah Entertainment) so for us the excitement is to bring original narratives that might have a hard time finding a place in traditional media,” Ali explains. She partnered with Procter and Gamble and got funding to bring Buppies, an online show to the public. The show was picked up and debuted by BET and attracted over 5 million viewers. Ali’s company will be producing her sitcom, Love That Girl on TV One next year, in conjunction with Martin Lawrence. Ali originally chose a digital format to distribute her content, which was the easiest choice at the time. Other more established brands, like MTV face less distribution obstacles.

Nusrat Durrani, SVP and GM of MTV World talked about the importance of digital distribution. “One of key advantages MTV has is one of most distributed brands out there. If advertisers or content creators come to us they already know they have the reach. Content for us is also very important. If you have a good piece of content you will find distribution,” Durrani explains.

Kisha Mitchell Williams, Multicultural Brand Manager at Procter and Gamble is part of a team that utilized an approach more and more companies are using to create a full circle solution to getting their product to consumers. “We used to be all about product placement, making relevant connections to the brand. Now it’s about creating content that (reaches the viewers),” explains Williams, referencing the “My Black is Beautiful” campaign. I learned that particular campaign began because it was discovered that nearly 80% of African American women are extremely disenchanted with the way their portrayed in media. (I co-sign on that!)

It seems companies are really recognizing that various ethnic groups are lacking representation in media and are creating separate entities to address the void. But I seemed to stump the panel when I asked if there was resistance to integrating ethnic themes into main stream programming as opposed to or in conjunction with creating totally separate entities. There was a pretty long pause, but then Mitchell jumped in and stated that some products need niche marketing, but other products can cross over. “It has to make sense,” she explained, noting that Coca Cola, for example is a brand that can be targeted to a niche audience or mainstream.

The importance of an online presence was reiterated. Philip Wang, Co-Founder of Wong Fu Productions, a company that provides Asian programming on the web, has found his entire fan base online. “When people are given a choice people will find a show (they like). They want entertainment at their fingertips. We’ve carved out a very specific audience. What we’re hopeful for is that the web is really the future.” He goes on to state that, “One of the struggles is to stand out among the plethora of terrible videos, but there are good content creators out there.” Ali also agreed that maintaining the loyalty of viewers, particularly the community that was formed online is key, and cautioned, “Don’t leave the web audience behind and make them feel like they’re a stepping stone.”

Regarding diversity in general, not all ethnic groups are represented on their own channel as of yet, and have to become creative with getting their own authentic stories to the public. “Online is pretty much the only place we can be, it’s sad, (that we don’t have our own BET, or Univision) but empowering (to have a) devoted online fan base,” Wang explains.

And in terms of creating content that not only reflects diversity but reaches a mainstream audience, Ali says that a good story will attract a cross section of viewers, demonstrated in shows such as The Fresh Prince of Bel-Air or The George Lopez Show. And I think that’s the main ingredient; a good story, i.e. a quality product will attract viewers and consumers whether you are trying for a mainstream audience or targeting a specific market.

Personally I’m happy to see people striking out and finding new ways to bring a diverse content to the masses. I for one will support entrepreneurial efforts as well as projects from established brands as long as the quality is there. I think we’ve entered a fantastic time in media where anything goes. We’re no longer hindered by traditional formats and funding. I hope this new era of media opens the door for more creative people to get their own brand of genius to the public!

NAMIC Launches in 3D by Fred Brown

2010-09-14T19:28:00.004-04:00

RISE AND SHINE - IT'S NAMIC TIME! It's true - the early bird really does get the biscuit! And so did the 400 participants who lined up at 7 am, to attend the opening breakfast, sponsored by CableFax Daily. Sponsored by TuTv, the breakfast honored “The Most Influential Top 100 Minorities in Cable”. And boy did they show up in living color!
In a rousing panel discussion about building a pipeline to diversity, led by Cable Fax's Michael Grebb and Seth Arenstein, this shop-talk highlighted some of the successes with NAMIC's ELDP program, and the role of mentorship. "I remember being challenged about gender and race and once corporate setting, and I had an Oprah Winfrey-Color Purple moment...", commented Loretta Walker, Senior VP and Chief Human Resources Officer at Turner Broadcasting System, Inc. "What I learned was that I could be a fighter within, rather than fighting the system." Now that's a nugget to remember.

General Session: Broadband Communications: Are We There Yet? Well according to newly appointed FCC Commissioner The Honorable Mignon Clyburn, the telecommunications industry is well on its way. Commissioner Mignon left no stone unturned in her keynote address, saying that NAMIC could be assured that at the FCC, the organization has a "promotion partner" inside the coveted walls of the nation's media regulatory agency.

The Executive panel, led by ABC's “Good Morning America” anchor Juju Change, included some heavy hitting- movers and shakers in the industry, who talking about the number one topic of the century: final numbers from the U.S. Census count. One major concern reported by Associate of Urban Planning at UCLA , Professor Leobardo Estrada, PhD. Is that with new population demographics is that advertisers can now look at traditionally ethnic market buys in more general market terms. And that’s the good news for all of us.

Luncheon: "Who has influenced You...and How Do You Plan to give Back? Now we know why Eric Liu was so successful as President Bill Clinton's speech-writer...the man can speak! Quoting from his new book titled: Guiding Lights, Liu shared some powerful and inspirational keynotes that can help anyone interested in creating a winning life.

Lights...Cameras...The Excellence in Multi-Cultural Marketing Awards” As far as the EMMA’s are concerned, everyone’s a winner! Hosted by ESPN Deportes Commentator Ernesto Jerez, the industry’s top leaders were on-hand to view clips of their work, and get the awards they deserve, following a rigorous evaluation/judging process. The “Hot Topics” panel includes topics related to how the world’s growing multi-ethnic audiences are being reflected is cross-platform marketing campaigns. The role of NAMIC media professionals in presenting accurate and impactful content delivery that reflects cultural diversity was also discussed.

That’s it for now. See you tomorrow. And remember...GET-DIGI with NAMIC!

Latino Lowdown: The 2010 AP Universal Overview by Christina Cicchelli

2010-09-14T19:19:00.000-04:00

As we close out part one of NAMIC’s jam-packed Diversity Conference, the attendees are a-twitter with news and updates about all of the goings-on. The social media that dovetails so seamlessly alongside other traditional modes of communication (i.e. talking or writing a letter) are now a daily habit for most, if not, all Americans. But, in Hispanic America 2010, Nielsen Research Representatives Doug Darfield and Ceril Shagrin present us with a comprehensive survey that breaks down social trends amongst the Latino community.

Those who have taken the 2010 AP Univision Poll provided info about their gender, location, finances, and how much or little they spoke English and Spanish. What may appeal the most to NAMIC attendees are statistics directly related to media use. For example, Shagrin pointed out that a large number of those who spoke only or mostly English surfed Spanish-speaking websites, presumably to research news and other pertinent information for Spanish-speaking family members or friends. Also, regardless of how much English or Spanish Latinos spoke, a high number of those who took the survey used the Internet to primarily research household appliances, automobiles, and other related products. Darfield found this quite surprising, as it meant that the Latino demographic specifically selected different types of media for different reasons. This insight may help advertisers determine how to make the most of media platforms that attract this particular demographic.

So, what to do with this vital source of information? Well, that’s up to you! Both Darfield and Shagrin leave us with more questions than answers as to how one can effectively use this to reach the Hispanic market. But, you may discover that this research provides an abundance of opportunities for those seeking creative approaches to tapping the Hispanic market. The social trends listed in the AP Universal Poll not only detail the habits of how much this demographic uses digital technology, but also provides a background that anyone in advertising and marketing can take advantage of. To request a copy of this innovative poll, contact Doug Darfield and Ceril Shagrin or The Nielsen Company and become an influential presence for the next best growing audience.

You Have to Sweat the Small Stuff by Christina Cicchelli

2010-09-14T19:16:00.000-04:00

“You Have to Sweat the Small Stuff”: Discussing Mergers & Acquisitions at The Leadership Development Panel
Mergers & Acquisitions can be a scary concept. When this daunting transition comes to mind, one can only fathom the amount of dramatic change that can happen in any business, both big and small. Redundancies, international mishaps and other “derailers” can make a merger a living heck! Luckily, today’s panel, Let’s Make a Deal: Shepherding the Human Asset Strategy Through the Merger Morass, tackled these issues head-on!

Moderated by EVP of Human Resources in Scripps Network, Chris Powell engaged in the common obstacles that he and his peers face during a merger. One major issue was the question of understanding and integrating two different cultures that possess two different business structures and philosophies. Eric Hawkins, SVP Human Resources of Discovery Communications, related the troubling task of translating Dutch employee contracts, a result of an international merger that was seemingly lost in translation. The issue of due diligence was a challenge for Senior VP of Human Resources at A&E, Rosalind Clay Carter, whom had to consider the various mergers that occurred within a single company: “Our investors decided it was a really good idea and the reality was there was no consideration involving the culture because it was consideration based on their prospective business needs.”

Such considerations obviously impact employees to a tremendous degree, as the changing of owners and philosophies directly affect an employee’s significance to that company. And, unsettling futures in an economically challenging landscape was definitely a hot topic. However, the panelists all proved that there are effective ways of making integrations run as smoothly as possible. In fact, the solutions were described in three words: Communication, compassion, and recruitment. All of these human resources representatives wanted to maintain a humane standpoint when handling the needs of their employees. For Raymond Gutierrez of CBS Television, he tries not to assume the needs of another company are the same as his networks based on cultural similarities: “We went in with a swagger that [sic] we were all from the same culture and that should do that. And it didn’t work out.” For Seepa Lee, VP of Employee Relations at Time Warner Cable instilled an integration period that would help her department “assess, identify, communicate, retain…” and move employees to appropriate locations that would suit their talents.

M&A is never an easy walk in the park. And the panelists did not sugarcoat this process. However, with each new trial and error scenario was an opportunity to learn from these experiences and make the next process as smooth as they can make it. And this Leadership Development session was an eye-opening look into how cable networks can effectively conduct integrations while ensuring that each daunting detail is scrutinized and hopefully smoothed out for a successful merger.

TV With Legs by Jesse Ricke

2010-09-14T19:09:00.000-04:00

Building content for specific domestic markets requires a well informed demographic finesse, and content selection becomes more nuanced as companies seek out audiences in international markets. Each of the Content Passport panelists deal with specific complexities as they move their products across borders. Like when Comcast is showing African American centered content to international buyers, Jene Elizie has learned to showcase the cultural or personality elements over the ethnic. Surprisingly, Africa can be the more difficult market for African American shows, as they often feature black lifestyles that Africans perceive as out of reach.

The Africa Channel, represented by Mark Walton, has to deal with some original content decisions. Many of the formats that US audiences find familiar are still very new to the African domestic audiences they serve, so that when they broadcast a classic soap opera like their 'Jacob's Cross,' it "has legs" in Africa as well as in the US. They also produce a variety of programming featuring African talents - comedians, actors, musicians - as every audience "wants to see themselves." Walton explains that the channel finds audiences among the African diaspora and among internationals with a want for diverse portrayals from outside their comfort zones. This social aim of demystifying the continent gives even the traditional content a political intent that strikes me. With such a compelling story I'm very interested to hear more about this growing company.

All these qualities of audiences - that they appreciate the novel and the familiar, faces they can relate to and faces that surprise them - makes the international content game endlessly intricate. I think Portia Archer from HBO offered an insight that might make things much simpler. While HBO moves content across seas, they do not choose or produce content because of its international potential. HBO can trust their creators, with their original voices, to make content that's truly compelling, so when something like 'The Wire' plays well in certain demographics its probably more dependent on the shear quality of the content. They can also rely on their 'After Hours' adult content to be totally "gangbusters." In either case, audiences are shown to have a lot in common that companies can use in pushing content worldwide.

Bridgework by Jesse Ricke

2010-09-14T19:03:00.002-04:00

This morning Leobardo Estrada, PhD listed some of the most prominent social problems facing the US, including a school system segregated by white flight, the perceived difficulties of integrating immigrants into US culture, the stigma of prison attached to African American males, and a growing schism between greying Americans and tech savvy echo-boomers. He then challenged the media community to find cross cultural solutions. But when the panelists described their relationships to their audiences, I heard a perception of audiences as necessarily fractured and segmented into marketable niches. This channel for the old, this one for blacks, here's one for the ladies, etc.

I would like to bring up Ethan Zuckerman, founder of Global Voices (http://globalvoicesonline.org/). He identifies a certain kind of cultural player which he calls the "bridge figure" or the "third culture kid," a person brought up in two cultures who posses distinct ways of perceiving themselves and their place in society. Sometimes these figures remix the art of their two homes, sometimes they help explain the events in one culture to another. However they arise and however they act in the world, these kind of people are going to become a lot more common as the country diversifies, defying the segmented categories targeted by the marketers that the media industry relies on.

Scott Mills was right on when he said we aren't past race and never will be, but race, gender, and generation might start to look really weird. And if Estrada is right in believing our social ills require a solution that brings cultures together, then media companies might need to understand their audiences in different ways. We may need to see channels that don't aim to serve a specific niche, but that appeal across racial, generational, and gender divides. It might be more difficult to identify how the content should look - as a white male suburbanite I'm probably not qualified - but the cross-cultural population is coming up. Maybe we'll see it's manifestation in ten years on the next census. Maybe the industry should try thinking more about bridges right now.

Media in 3D Digital, Diversity and Demos! by Wendy Todd

2010-09-14T18:55:00.000-04:00

This year’s 24th annual NAMIC conference, with the theme, “3D: Diversity, Digital, Demographics” has been really interesting so far. Learning how companies approach their marketing efforts in a niche market versus a mainstream and global market is something I didn’t really know about.

I attended the kick-off “General Session” featuring a panel discussion with leading industry players that was moderated by Juju Chang, ABC news anchor, who I’ve been watching every morning! (I love saying “Juju”.)

Scott Mills President and COO of BET Networks spoke about BET’s approach to reaching their core audience. “Focus on the idea that ethnicity is relevant along certain spectrums and not others. In terms of addressing the ethnicity of the viewers Mills said, “Understanding that dynamic as a way to respect, reflect , and elevate (viewers),” is critical. He says BET does that across all platforms. I found this interesting as BET has received so much criticism regarding its programming for not respecting, elevating or accurately reflecting its viewers. But then Mills added, “We’re (BET) engaged in a number of initiatives in conjunction with our parent company Viacom.”

It was good to hear that BET is taking steps to redefine and reposition the brand, which Mills stated was a process that included, “fundamentally understand(ing) what we want our brand to be, and allow that to dictate and assess every programming opportunity.” Great! It will be really interesting to see what BET comes up with and how it addresses its challenges with detractors.

I also love what Laureen Ong, President of Travel Channel had to say about pushing yourself past self imposed boundaries in terms of understanding diversity, and said, “If you want to understand cultural diversity put yourself in a situation outside your comfort zone.” (Ong, who’s Asian, took a trip to Hong Kong and found out that she was viewed as an American, which was a cultural awakening for her.) And regarding her organization’s (Scripps) approach to diversity, she explained, “We hold diversity as a core value.” And Ong suggests that as professional, “We should be more engaged with the diverse population that’s in our organizations. We have to challenge ourselves harder on the subject matter.” So be encouraged to break out of comfort zones!

Other panelists spoke about how they addressed a growing ethnic population. Cesar Conde, President of Univsion talked about the Latino/Hispanic market in terms of programming, and what that means when people of ethnic backgrounds have a foot hold in mainstream culture as well as their own. “We’ve seen a proliferation of the Hispanic market. There is such a connection back to their home country and home culture that it allows them to live in two worlds. Looking for the best high quality programming that is relevant to them (regardless of what language) connects to them from a cultural level (is our goal). He also informed us that “Mobile for the Hispanic market will be big business. We’re putting efforts behind those initiatives.”

Ong reiterated the power of a digital presence to promote diversity and said material that compliments the channel that’s even more relevant to segmented populations can be found online. “Digital opportunities are the perfect opportunity to enrich and compliment everything on a linear channel,” Ong explains.

In the closing remarks, Patrick Esser, President of Cox Communications said very frankly that, “We’ve made a huge investment (to address the changing demands of a diverse audience), and says, “Those who don’t, won’t be here in five years.”

Kyle McSlarrow, President and CEO of NCTA made a lot of sense with his wrap up statement, “The country’s already changed. The pace is changing and we (the media industry) better get on figuring out how to marry both diversity with opportunity.”

I am happy to know that industry leaders are in fact interested in addressing the needs and preferences of diverse media consumers. I look forward to experiencing the continued developments.

The Great Digital Divide: Facing Fear and Opportunity at The Executive Panel by Christina Cicchelli

2010-09-14T18:45:00.002-04:00

As NAMIC celebrates its 30th anniversary, President Kathy Johnson reminds her captivated guests that the very foundation of the organization: “Help provide you with the tools to shape a 3D future.” And the future was the topic at hand at this morning’s Executive Panel. With the advancement of digital technology used to connect with the ever-increasing minority demographic as consumers and/or entrepreneurs comes great apprehension, or perhaps opportunity. This unique attitude was the underlying tone of today’s executive panel, 3D: Digital, Diversity, and Demographics.

FCC Commissioner and Keynote Speaker, Mignon Clyburn may have jokingly forgave her audience of cable professionals for such hyper-reality hits like Jersey Shore, but she is ambitious to not only change the look of all technology but also change the minds and mentality of the media world as well. With great veracity, Clyburn reminded us that we are on the brink of experiencing the “Majority Minority”, a term that best describes the increasing population of non-whites to whites in this country. Coupled alongside this phenomenon are the advancements in digital technology that consumers both young and old have come to embrace: Broadband cable, social media like Facebook, and mobile capabilities. “Delivering content [sic] over the broadband networks is a great example of one of these opportunities that are scary and yet exciting,” said Clyburn, who affirmed that the integration of both the new digital media and new demographic means innovative thinking on behalf of advertisers and networks who are desperate to reap the benefits of this major transition. But, as she also mentioned, it also affirmed that education and value in these different technologies are essential for consumers and entrepreneurs who hope to reap its benefits as well.

The 2010 Census was a highly anticipated topic in today’s panel, as it reflected the “Majority Minority” that Clyburn mentioned. Although this national survey has always held great significance in our country, Dr. Leobardo Estrada, Associate Professor of Urban Planning at UCLA, believed that now more than ever this information will help advertisers and cable networks market appropriately to the corresponding changes. An increase in non-white voters, a rise in baby boomers whom have yet to leave the workforce, and the inflation of small businesses owned by minorities means that media must accommodate their demands. As Dr. Estrada told the audience, “The real challenge comes in the workplace and in the corporate culture and whether or not it can catch up with the diversity that has overtaken it.”

The panelists, moderated by ABC News Anchor Juju Chang, hoped to address these very challenges. In response to Estrada’s analysis of the 2010 Census, President and CEO of NCTA, Kyle McSlarrow, was optimistic about this integration: “Challenges and opportunities are one in the same,” he said. Cesar Conde, President of Univision Networks, made sure that he delivered content that would “…inform, obtain, and empower the Latino community here at the United States.” A similar objective was also heard from BET President and COO, Scott Mills. In response to delivering quality content to his audience, he also used a very simple mission: “Respect, reflect, and elevate.” Laureen Ong, President of The Travel Channel, spoke from a personal perspective, recounting her trips to Hong Kong. “If you really want to understand cultural diversity,” Ong said. “Put yourself in a situation that’s outside of your comfort zone.” This very statement defined the atmosphere of the panel: Cable Networks and advertisers are hungry to find new and better ways of reaching their changing audience.

3D: Digital, Diversity, and Demographics may have touched upon the anticipated concerns of a minority that has already begun to imbibe digital technology, but this very integration proves hopeful, if not empowering for those who learn of its great advantages and utilize them in very creative ways.

Energy, Reflection, and an Ace in the Hole by Jesse Ricke

2010-09-14T18:40:00.003-04:00

NAMIC's General Session was part enriching analysis, part pep rally, energizing support for an industry facing demographic and technological upheavals made evermore pronounced by the upcoming US Census. The Brookings Institute was quoted as predicting that "demographic transformation could be America's ace in the hole." As the US population continues to fragment and digitize, groups like NAMIC are leaders in adapting to the new terrain, rather than attempting to ignore or simply mitigate these historical forces.

FCC Commissioner Mignon Clyburn's keynote address was a highlight of the morning, as her presence alone speaks to diversity's current centrality. She asserted one of NAMIC's prime messages, that diversity needs advocacy "not only because it is smart, but because it is right." She highlighted the technological changes that we are all familiar with and how business can act on those changes. Audiences are larger than ever, cable is the prime broadband provider, and the internet puts "microtargeting on steroids." The FCC's mentoring and community outreach programs were promoted, as was their actions to partner large companies with smaller ones, encouraging small and diverse businesses even as larger corporations continue to merger.

The voice of academia came to us through Leo Estrada, who presented a sneak peek at data from the 2010 census. The country's population is becoming more diverse, older, and more reliant on new media. Perhaps most heartening is the emerging political power in non-white youth, from whom we saw the greatest increase in voter turnout, and the boom in ethnic media. On the downside, our schools are more segregated than ever, as whites are putting their children in private schools, while dropout rates continue to plague the hispanic and African American youth. Estrada asked what role media companies could take in finding cross-cultural solutions to these social ills.

The panel discussion was filled by incredibly seasoned leaders in media business and thought. The leaders in ethnically targeted channels Univision and BET were happy to say they had transitioned from as niche stations to cultural forces in a multicultural nation with social ambitions. Cesar Conde spoke of Univision's panel on immigration, which they aired during prime time to stellar ratings, showing the market for intelligent, quality content. Scott Mills from BET noted that NAMIC did not push a post-racial image of the country; that race will always be important. He spoke highly of any company that can market themselves to a complex, segmented demographic, and earn the trust of their audiences. It's when this industry reflects on itself and realizes its immense social affect that it can become a positive social force, not just an intelligent community of businesses. It's that kind of reflection that I'm most happy to see at this conference.

Stories form Everywhere by Jesse Ricke

2010-09-14T18:36:00.004-04:00

This Diversity and Inclusion panel on international relationships was full of stories. Each panelist held marked experiences that informed their conduct across cultural borders. They gave us these experiences, most always funny as embarrassment should be, through their narratives that we might share their insights. Subjects ranged from NBA promotion in a country that doesn't play much professional basketball with coaches clinics and youth camps, to the important gesture of calling your international partner according to their time zone, to the need for staff from the regions you serve before you can work in that region. Everyone urged all media practitioners to get out of the country and find out for themselves.

Every culture has its norms that must be researched and respected, but some helpful universals emerged; we all seek to understand one another, we all respect the reciprocity of shared trust, and so long as business is kept as the prime focus cultural misunderstandings can be dealt with. Perhaps most intriguing was the discussion on cultural transcendence, arising from new technologies as we all begin to know what LOL means, or apparent in how an engaging brand can transcend a nation as basketball is loved even in a culture with anti-American sentiment. It's these stories of overarching humanness that, to me, speak most saliently of the future.

Countdown To The Conference 2010

2010-09-14T06:48:00.003-04:00

It's about to get-digi, with the 24th Annual NAMIC Conference less that 24 hours away! The New York Hilton is already a-buzz with conferees arriving from all over the country, to register and take full advantage of what NAMIC has to offer. Our offices are located on the 4th Floor, so stop by to say hello to the staff and post a blog in the media center.

The MOTOROLA sponsored blog team is ready to rock-and-roll, as NAMIC celebrates 30 years of diversity in the communications industry!

So what's the rundown? Well, just pull up your Electronic Program Guide (EPG) for the full schedule of panels, workshops, luncheons and events! Who needs papers, when you've got wireless access? Click here

to see the entire Conference guide, with you wherever you go.

September 14th - Highlights:

Tuesday kicks of at the crack-of-dawn, when CableFAX Daily honors the top minority leaders in the industry at our breakfast. Then, head over to the Opening General Session to hear the keynote speech of FCC Commissioner, The Honorable Mignon Clyburn, sponsored by WEtv. Don't miss Eric Liu, author and former Clinton Speech Writer as he lays down the law at the L. Patrick Mellon Mentorship Luncheon. The Career Expo kicks-off at 2 p.m., along with HOT TOPIC panels, and at 4:15, head straight to the red carpet for NAMIC's annual Excellence in Multi-Cultural Marketing Awards (EMMA) Ceremony, where the top marketers across the cable industry are recognized for their stellar work! Finally, you won't want to miss the 30th Anniversary Opening reception from 6-8 p.m. Don't hesitate, let's celebrate with a toast to success and hope for the future!

Our bloggers will be all over the place, so be ready to answer the question:
"What Does Diversity Mean to You?"

And we're looking for special soundbites to post on DiversityLive, which reflect important NAMIC "Member Moments", where you share personal experiences on how NAMIC affiliation has boosted your career goals and helped make you a better, more informed media professional.

Remember, it's all in 3D: DIVERSITY-DIGITAL-DEMOGRAPHICS!

See you soon,

Around Town with Fred Brown

GET-DIGI WITH NAMIC by Fred Brown

2010-09-07T11:01:00.010-04:00

Hey you communications industry leaders out there. Welcome to the 24th Annual NAMIC Conference Blog!

Get buttoned-up and put on your roller blades, cause' there's plenty in store for you this year, as the conference returns to Gotham City’s Hilton New York Hotel, September 14-15th, in 3D! Thanks to the generous support of MOTOROLA, NAMIC is bringing you this conference blog, LIVE! We’ll post coverage of the conference events, and reach to you, our members, to tell us about your favorite “NAMIC MOMENT” at the industry diversity conference of the year!

Look for postings on the latest issues, trends and hot topics! View candid interviews with power-brokers and thought-leaders. And to coincide with "Diversity Week", we'll be asking you to post your comments in response to the central blog theme:"WHAT DOES DIVERSITY MEAN TO YOU?" So be on the look-out for our roving correspondents.

"3D: DIVERSITY, DIGITAL, DEMOGRAHICS" is our 2010 conference theme, and coming soon, we’ll be paperless! That means immediate access to all the conference program journal information, right at your finger-tips - on-line, though your lap-tops, I-PADs and mobile phones at: www.namic.com. There, you'll find our daily schedule of panels, workshops and events...so stay tuned.

And if that’s not enough for you, NAMIC celebrates a huge milestone this year: 30 YEARS! And NAMIC is poised for leadership for the next 30 years. We also want to give a special thanks to our Conference honorary co-chairs, planning committee, corporate sponsors, media partners, speakers and loyal members for all your support of NAMIC over the years. Be sure to join us on the evening of Tuesday, September 14th for the 30th Anniversary celebration!

Buckle-up, as we jet into the 21st century, full steam ahead!

Check out some of the 2010 Conference highlights: http://www.namic.com/events/conference/conferenceinfo.php ...and more!

All aboard...the 24th Annual NAMIC Conference is about to BLAST OFF! See you there...

Welcome to the 2010 Annual NAMIC Conference blog - Sponsored by Motorola

2010-08-25T15:51:00.004-04:00

Please stay tuned. More NAMIC conference highlights to come.

Soy and Ikigai by Robyn Mayer - NAMIC Blogger

2009-11-04T17:56:00.006-05:00

The luncheon honoring CNN’s Dr. Sanjay Gupta was the perfect culmination of an informative and exciting 23rd Annual NAMIC Conference. NAMIC presented Dr. Gupta with its Mickey Leland Humanitarian Achievement Award to honor his work in promoting global health and diversity throughout his career.

Not only was Dr. Gupta patient, friendly and accommodating in person, but his genuine warmth came through when he received his award and had to stop twice because he was choked up over the video his friends -- who included Bill Clinton and Lance Armstrong -- had made for him in celebration of his honor.

I was impressed with Dr. Gupta’s accomplishments as doctor, journalist and humanitarian, and struck by the fact that as one of today’s leading neurosurgeons, Dr. Gupta was also open to considering holistic approaches to health and wellness. He said that when he visited Asia he noticed two things that seemed to add to the longevity of certain populations there.

One of those things was that they eat a lot of soybeans. Another was that they spend a certain amount of time meditating every evening on what they perceive as their life’s purpose, or Ikigai (Japanese). This purposeful centering, he suggests, is a key component in their long lives.

I think this is a great reminder to all of us, in a world full of information overload, to remember why we are here and what we can do to improve our world in our own individual way. We all have that ability, and I was refreshed to hear such wisdom.

It was the ideal ending to the conference, which showcased an abundance of purposeful individuals and teams. Every individual can focus positive energy toward making a difference in his or her company, home and lives. This way, the world will be a healthier place in many ways.

Not all of us will travel the world to help less fortunate people, as Dr. Gupta has done, but he reminds us that it’s all about attitude and purpose. We can all make a difference. And, I have seen many champions of diversity at the NAMIC conference that have made – and continue to make a difference.

Thank you, Dr. Gupta. Thanks, also, to those in this industry who continue to foster multi-ethnic inclusion through their work and their passion.

Robyn Mayer - NAMIC Blogger

Mickey Leland Humanitarian Achievement Award presented to Dr. Sanjay Gupta by Brianna Hernandez - NAMIC Blogger

2009-10-28T17:02:00.006-04:00

The 2009 NAMIC Conference came to a close this afternoon at the Mickey Leland Humanitarian Achievement Award Luncheon honoring this year’s recipient, CNN’s Dr. Sanjay Gupta. NAMIC Board of Directors Chair, Mark Garner, introduced Gupta to a full house at the Grand Hyatt’s Imperial Ballroom. Garner’s introduction included video highlights of Gupta’s impressive career and humanitarian efforts, as well as congratulatory messages from former president Bill Clinton, Lance Armstrong and Deepak Chopra, among others.

Gupta began his career at CNN in 2001 and received his first high-profile assignment covering the September 11 attacks. In 2003, he was assigned to report from Iraq as an embedded reporter and reported live from a desert operating room where he also served as a surgeon. He later covered the tsunami disaster in South Asia, which contributed to CNN receiving the Alfred I. DuPont Award. He quickly earned a reputation for being fearless, dedicated and hands-on. Most notably, he was instantly recognized for his genuine interest in reporting with humanity, and providing CNN audiences with unfiltered coverage.

The Emmy-Award winning surgeon and journalist is also a documentarian. Among Gupta’s numerous documentaries are “Fit to Lead,” in which Gupta reported on the presidential campaign in 2008 and “Blood Spilled,” about the aftermath of the Pakistani earthquake. Gupta also recently penned his second book, Cheating Death, in which he investigates medical miracles.

A humble Gupta gladly accepted the award, while receiving a standing ovation, and was obviously surprised and honored. An emotional Gupta remarked, “My mom would be really proud . . . my dad wouldn’t believe it!”

Gupta shared various anecdotes from his career with luncheon attendees, including his time reporting on the tsunami in South Asia and his investigative journey to study centenarians in Okinawa. “Seeing people with nothing and seeing people struggling reminds me of the quote, ‘with knowledge comes responsibility. Now that you have seen, you must act.’ I think the media can be used to do good. It can be used for change and to hold people accountable.”

Gupta’s altruistic spirit, medical knowledge, reporting finesse, ingenuity and bravery has made him more than worthy of the 2009 Mickey Leland Humanitarian Achievement Award and the inspirational, moving luncheon was the perfect finale to a successful conference.

Brianna Hernandez - NAMIC Blogger

TV Everywhere: How and when will we get there? by Robyn Mayer - NAMIC Blogger

2009-10-28T13:16:00.002-04:00

I have been increasingly impressed with the caliber of the participants at this conference. We are witnessing the giants of the communications industry.

The general session on the final day of the 23rd Annual NAMIC Conference really impressed me. I was moved by the dynamic energy generated from the talented panel, which featured top authorities in the digital arena representing an impressive roster of networks and corporations.

Until I attended this conference, I did not know the industry was so populated by people with such a focused dedication to their jobs and multi-ethnic inclusion. Seeing these great minds at work, makes me realize that the commitment to foster diversity in communications is resolute…this industry hums with it. The conference has for me, anyway, expanded my perspective of diversity, and what it means to the overall workforce.

Not only is there representation from many cultures, but also from the almost endless wealth of knowledge and varying opinions from these dedicated professionals and business leaders.

And amid the common goal of fostering diversity, there is a unity born of dedication to providing quality content in as many ways as possible in one of the fastest-moving industries imaginable. In addition to their collective goal of promoting greater inclusion, what this illustrious panel has in common is the desire to do their jobs well and to stay at the forefront of digital media and new technology.

Thomas Reed, a former attorney, currently serving as the Federal Communications Commission’s director of Communications Business Opportunities, reminded us that “people want to see themselves accurately depicted” in the media, and that the job of the communications industry “is to seek to give them themselves.” And to do that, we must understand what resonates with our audiences.

Moderator Brian Santo, editor of CED Magazine, said he felt he didn’t merit all the accolades from Mike Lee, vice president, Commercial Services, Time Warner Cable, who introduced him.

“I never feel like I deserve that because I never feel like I’m the smartest person in the room. That’s definitely the case here.”

Santo and the panel discussed the state and goals of the “TV Everywhere” concept. Panelists included Albert Cheng, executive vice president, Disney-ABC Television Group; Jamie Howard, president and CEO, Imagine Communications; Yvette Kanouff, chief strategy officer, Sea Change International, Inc.; Derrick Frost, founder and CEO, Invision.TV, and Mark Garner, senior vice president, Distribution, Marketing and Business Development for A&E Television Networks and chairman of the NAMIC Board of Directors.

Opinions varied widely, and were emphatic across the board. Kanouff repeatedly urged her colleagues to act as quickly as possible to deliver “TV Everywhere,” through one provider on multiple platforms, before someone else beats them to the punch.

She said the technology is there, but issues including content, legalities, business models, security, user regulation and how providers are paid for access, must also be dealt with.

I liked Kanouff’s focus-on-solutions attitude, versus the focus-on-problems stance. Still, the technology doesn’t exist in a vacuum and these issues are real.

“The nature of the content is changing,” Howard noted comparing the way broadband access affects the cable industry to the way color changed the nature of content in the movies in the 1940s and 1950s.

This session persuaded me that the industry is on the right track. Seeing such great communication between different sectors of the industry, despite their varying opinions and viewpoints, gave me confidence that consumers and companies alike will benefit from this conscientious approach to expanding the industry’s digital horizon.

Robyn Mayer - NAMIC Blogger

2009 NAMIC Conference Day Three by Brianna Hernandez - NAMIC Blogger

2009-10-28T13:14:00.004-04:00

Although attendees woke to billowing snow this morning in the Mile High City, everyone is eager to start Day Three and enjoy the remainder of the 2009 NAMIC Conference.

Yesterday wrapped up with stimulating and interactive break-out sessions, including Corporate Diversity and Inclusion - BARNGA , facilitated by NAMIC’s VP of Educational Programs, Jim C. Jones. Session attendees loved this hands-on session as they played five rounds of cards while remaining silent. Participants were instructed to only use hand gestures and facial expressions to communicate with one another during the game. Paired with a different partner each round, participants were challenged to quickly adapt and learn how to effectively communicate with others. The BARNGA exercise was eye-opening for many, as the game revealed participants’ true adaptability, leadership and communication skills.

This morning’s general session kicked off with an engaging panel, “My Content Anywhere: Changing the Rules of Engagement Between Content Providers and Distributors.” Attendees listened as Brian Santo, editor-in-chief of CED Magazine moderated this panel about the dynamics between providers and distributors and challenges each entity faces when working together to create content for diverse audiences.

After a short break, attendees will participate in the last series of break-out sessions before attending the Mickey Leland Humanitarian Achievement Award Luncheon featuring CNN’s Dr. Sanjay Gupta. Dr. Gupta is being recognized for his humanitarian efforts as a medical professional and journalist. Past recipients of this prestigious award include Charlayne Hunter-Gault, Robert L. Johnson, Governor Bill Richardson, Kweisi Mfume, Christina Saralegui, Anderson Cooper, and Soledad O’Brien, among others.

Check back for a recap of this afternoon’s break-out sessions and for coverage of the Mickey Leland Humanitarian Achievement Award Luncheon later today.

Brianna Hernandez - NAMIC Blogger

Modern Tribalization by Robyn Mayer - NAMIC Blogger

2009-10-28T13:10:00.005-04:00

Lets get tribal. In the world of social media, users form their own tribes. That was the topic of discussion at the Digital Media session Tuesday morning titled “Tribalization of Social Media.: How to Become a Chieftain.”

One issue that came up frequently was that there are few places where diversity rules as it does on the Internet.

An expert panel summoned the ancient concept of tribalization and applied it to the fluid, modern market of social media. I learned that social media IS tribalization, which was described as one of the oldest forms of government. People use social media to categorize themselves and to carve out their identities online and connect with those who are like-minded or have similar passions. Tribalization on the Internet is like a self-defined target audience.

Is social media the great equalizer? This is one of the most gripping questions asked at the Tribalization of Social Media session this morning. Smokey Fontaine, chief content officer for Interactive One led the session with relevant, sharp questions, such as this.

The panel was equally acute with their quick answers. Every panelist was an expert with deep knowledge of the subject. The lineup included Lisa Hsia, Digital SVP for Bravo Media/NBC Universal; Ed Moran, Director of Insights & Innovation; Technology, Media & Telecommunications Group and Deloitte Services, LP; Gene Pao, VP of New Media and International Development for Fuel TV; and Viveka Von Rosen, a social media coach and consultant.

The audience was so engaged, time flew by, and attendees hardly had time to admire the spectacular view of the Front Range and the Denver Skyline from the 37th Floor of the Atrium Tower.

I like the recurring theme of social media as a democratic organ. Online social interaction is wide open to almost everyone, regardless of income, social background, ethnicity or gender identity. Everyone’s voice can be heard and potentially make a difference. Social media is the voice of Everyman.

So what is the gist of tribalization? How can companies take advantage of such tribes?

Viveka Von Rosen alluded to the saying ‘Find out where the crowd is going and then get in front.’ I think that’s key in social media.”

Lisa Hsia mention a business class she took recently that dealt with the strategies of Napoleon Bonaparte. He knew the history and he always went to the front lines to watch what was going on so he could quickly adjust to what wasn’t working.

That’s why he won so many battles. Adaptability is key.

Being aware of the social media activity of tribes are your customers will make all kinds of companies more responsive to their customers. Companies that use this strategy will improve their business because they can be more responsive to their customers. Ed Moran gave an example he discovered of a gym that did what Napoleon would have done. The gym found out via social networking that women who had just had babies did not want to work out when the hardcore bodybuilders did. Previously the gym’s marketers had targeted that demographic as their key audience. In discovering that other groups, or tribes were staying away, the gym reached out to the women and started groups and offered them what they wanted.

Another topic that came up was that it’s not all about Facebook, or LinkedIn or Twitter. Viveka Von Rosen quoted Twitter’s cofounder, who said that “It’s not about Twitter. It’s about communication.” Those in the business -- and businesses like the cable industry that are intertwined and sometimes driven by social media postings -- must be aware of its Quixotic nature and its ever-changing avenues and technology.

A variable that doesn’t change, though, is that “You have to go where the people are,” in other words, find the community where your topic will be of interest lies, as Ed Moran and other panelist noted.

Even though the users tribalism themselves, companies need to go out and identify the tribes and fans who best identify with their companies.

“My allegiance is to what my viewers are using and what they are doing,” Lisa Hsai said.

Ed Moran agreed, saying “The tool will be different six months from now.”

The attendees were enthusiastic about the session. And not everyone in this session was in the cable industry. I found two nonprofit representatives who were looking for ways to improve their organizations through social media. One, Michael Tipton, of Denver’s urbangreenreport.org, said he has used social networking to identify companies that represent what his organization stands for. He gave the example of Nike, a company he “friended” because he likes their recycling policies … and that’s what his business is about … letting people know how to become more green.

Gene Pao agreed, saying that what companies people buy from, what clothes they wear, what cars they drive help define them … and their business.

Angell Fouther of The Denver Foundation, a nonprofit that raises money and distributes grants to other nonprofits and charities said her organization is very new to social media and came to get new perspectives.
“The biggest takeaway for me is that you have to go where the people are.”

Attendee Kevin McFall, of RedClayDigital, Tweeted on the topic of Tribalization the entire time he was there.

Robyn Mayer - NAMIC Blogger

Multicultural Marketing’s Heroes of the Cable Industry by Brianna Hernandez - NAMIC Blogger

2009-10-28T12:55:00.004-04:00

In keeping with the Diversity Rules theme of the 23rd Annual NAMIC Conference, it was befitting that the co-hosts of this year’s Excellence in Multi-cultural Marketing Awards were crowned King and Queen of the EMMAs ceremony. Presiding over the 2009 awards presentation were NAMIC Multi-cultural Marketing Committee members, “King” Phillip Polk, director of segmentation marketing, Cox and “Queen” Vicky Free, vice president of consumer marketing, Cartoon Network and Adult Swim.

Joining Phillip and Vicky in officiating the awards program was Seth Arenstein, assistant vice president and editorial director, Cable Broadband Group and Access Intelligence LLC. Serving as moderator, Seth opened the awards program with a stellar panel discussion featuring Brenda Freeman, chief marketing officer, animation, Young Adults and Kids Media, Turner Broadcasting System, Inc.; Sam Howe, executive vice president & chief marketing officer, Time Warner Cable; Katie Lacey, senior vice president, Marketing, ESPN; Lucinda Martinez-Desir, vice president, Acquisitions and Multi-cultural Marketing; and Kent Rees, senior vice president, Marketing, IFC. Seth introduced the impressive group of panelists as “all stars that are willing to take the tough questions.”

Brenda Freeman said that a huge chunk of her network’s recent growth in both the kids and young adult markets come from African American and Latino audiences. Freeman said: “the younger the audience, the more diverse” and a recent study conducted by her network proved that not only is the market eminently diverse, but that kids are surprised that adults might think otherwise. “Kids really do define themselves,” said Freeman.

When Seth asked the panel members if they were redefining the mainstream market, Sam Howe responded: “I think the mainstream is redefining the market. I’m hoping the mainstream redefines what the market does.”

ESPN’s Katie Lacey noted that in sports, geography is really more important than ethnicity, and always has been. Lacey also added that the growing popularity of soccer has added another dimension and multi-cultural sensibility to sports.

Kent Rees said IFC is all about “insurgence stories” – for instance IFC original programs focused on Nelson Mandela and Josephine Baker. Rees touted IFC’s coverage of film festivals from around the world, which he said IFC did “way before multi-culturalism was sexy.”
HBO’s Lucinda Martinez-Desir pointed out that the phenomenon that many programs produced in Spanish are being picked up by English-language networks.

At the conclusion of the thought-provoking panel discussion, “King” Philip and “Queen” Vicky presented EMMAs to the 2009 winners. As this year’s best in multi-cultural marketing received their trophies and formed the “royal court,” I watched as the final awards were presented. As everyone delighted in a champagne toast, I was truly impressed by the camaraderie shared by this illustrious group of honorees. And, it became increasingly apparent that the NAMIC EMMAs are not just about the competition – or which cable company, network or supplier places first, second or third. However, at the end of the day after the judges have had their say – the votes have been counted and the awards presented, it’s about this group of colleagues celebrating one another for contributing to excellence in multi-cultural marketing for the collective good and advancement of our industry.

Brianna Hernandez - NAMIC Blogger

L. Patrick Mellon Mentorship Program Luncheon by Brianna Hernandez - NAMIC Blogger

2009-10-28T12:50:00.002-04:00

The L. Patrick Mellon Mentorship Program Luncheon was definitely an attendee favorite this year, as James C. Jones, NAMIC VP of Education Programs, facilitated an engaging and lively forum with Sunny Anderson, host of The Food Network’s Cooking For Real.

At 34-years-old, Anderson’s professional journey is both extensive and impressive. After following in her father’s footsteps and serving in the Air Force, Anderson began a career in broadcast as a radio host at stations in New Orleans, Montgomery, Detroit and New York. She was also a host for MTV2, penned her own column, “Belly of the Beast,” in Hip Hop Magazine, and was named “Ruler of the Airwaves” by Vibe magazine.

Luncheon attendees were instantly intrigued by Anderson’s sparkling personality and listened intently as she divulged various secrets to her success, which included one reoccurring theme: mentorship.

Anderson stressed the significance of mentors on young professionals and dreamers and assured the audience that without her many mentors (her grandfather and father, her first base commander, a news station sportscaster at her first internship, and many others) she might not have challenged herself to take risks and ultimately, become a successful media personality.

“A good mentor is someone who sees something greater in you than you see in yourself,” Anderson said. “I always acted on faith, never really knowing if the decision I made would work out. But knowing that someone else believed I could do it made all the difference in the world.”
Anderson’s insight proved to be the perfect presentation for the L. Patrick Mellon Mentorship Program Luncheon. The program gives NAMIC members a chance to be matched with a mentee or mentor to help young professionals navigate through their new career. As seasoned industry leaders, mentors have a chance to offer their valuable knowledge and expertise to mentees as they begin their careers, while mentees have the opportunity to expand their professional networks and gain insight to the industry. For more information about the L. Patrick Mellon Mentorship Program, visit the NAMIC website: http://www.namic.com/ or to become a mentor/mentee, email mentor@namic.com.

The luncheon received great feedback, with many attendees commenting on the great dynamic between Jones and Anderson, and left everyone eager to see what the rest of Day Two had in store for them.

After more break-out sessions, attendees will have the chance to honor some of the most influential industry leaders at the Excellence in Multi-Cultural Marketing Awards (EMMAs) and will have the chance to network at the conference reception later tonight.

Stay tuned for coverage from the EMMAs and more pictures from Day Two of the 2009 NAMIC Conference and be sure to read our coverage of Day Three’s do-not-miss events, such as the Mickey Leland Humanitarian Achievement Award Luncheon honoring CNN’s Dr. Sanjay Gupta.

Brianna Hernandez - NAMIC Blogger

Weathering The Storm by R. Thomas Umstead

2009-10-28T12:07:00.003-04:00

The National Association of Multi-Ethnicity in Communications kicks off the second day of its 23rd Annual Conference in Denver this morning amidst the potential threat of a major snowstorm that is projected to drop up to a foot of snow in the city.

The diversity-tinged organization is already trying to weather a business storm created by the slow recovering economy and the conference’s move out of New York City for the first time to Denver as part of the industry-backed Cable Connections Fall program that also combined the annual Kaitz Foundation fundraiser dinner and the CTAM, SCTE and ACC conferences into a week-long event.

NAMIC is projecting in the neighborhood of 400 attendees for this year’s conference, a far cry from the 850 members that attended last year’s confab as cable company cost-cutting measures kept many of NAMIC’s core attendee base of lower- and mid-level executives home.

To read the rest of the blog click here

R. Thomas Umstead, Reed Business

CableFax/NAMIC Breakfast was no Mickey Mouse Affair by Patricia Andrews-Keenan "NAMIC's Offical Conference Blogger"

2009-10-28T11:54:00.007-04:00

This morning’s breakfast honoring The CableFax Most Influential Minorities in Cable in partnership with NAMIC opened to a packed house. Pretty good for 7:15 a.m. and a testament to the caliber of executive the industry was recognizing. While CableFax annually releases the list, it’s sixth annual, it is the first time there was an event associated with it.

The event kicked-off with welcoming remarks from Debbie Vadenos, publisher at Access Intelligence and Kathy Johnson, president of NAMIC. Lots of love for Carlsen Resources and Ann Carlsen, who sponsored the breakfast. For those who don’t know, Ann is an ardent support of diversity for women and people of color. When NAMIC decided to start the L. Patrick Mellon Mentoring Program Ann provided the resources serving as an incubator to jump start what is now an ongoing 16 year program of the organization. And we of course know her commitment to bringing star talent into the industry.

Lots of networking during breakfast and a shout out to my old Jones family including Jim O’Brien and Kent Rice.

After breakfast, Seth Arenstein, Assistant VP, Editorial Director and Mike Grebb, Executive Editor CableFax Magazine took the stage to moderate a panel of senior level executives on the issue of diversity within the cable industry.

Albert Cheng – EVP, Digital Media, Disney-ABC TV Group

Raymond Gutierrez - EVP, HR and Administration Showtime Networks
Cherise Lillie – VP Community Investment, Comcast Corp/EVP Comcast Foundation

A capsule of their Q&A follows:
On bringing diverse talent into your companies
Lillie – Comcast uses a combination of internal and external tools. Certainly NAMIC’s Executive Leadership Development Program and WICT’s Betsey Magness Program provide excellent training that supplements the internal programs at Comcast.

Cheng – Disney too relies on ELDP and Betsey Magness ad training opportunities for its leaders. Also Disney adopted a mentoring program adopted from the former Cap Cities along with other external program.

Cheng went through the ABC mentoring program with Bob Igor, serving as his mentor. Guess that guy had an eye for great talent and according to Seth Arenstein, also for great suites.

Gutierrez – CBS and Showtime believe in a lot of due diligence when making hiring decisions. As CEO Matt Blank requires a diverse slate for top level vacancies.

Impact of the Economy and how Diversity can slip as a priority in tough times

Lillie – Senior leadership has to have a focus to make sure diversity doesn’t fall by the wayside. It’s all about talent management and being able to retain and develop our employees even when we are not actively recruiting new folks.

Ray – our companies will suffer consequences if diversity is not on the agenda. Need to keep it top of mind in the strategic planning process.

Cheng – We need to remember who our consumer is. According to an Ad Age “white paper” there is no “average Joe” Having a diverse employee base helps us understand our diverse consumer.

How does working with NAMIC and WICT help the process
Lillie – It certainly augments the work that we do internally. And the organizations are extremely deserving of industry support

Cheng - Each organization brings a unique enhancement to our efforts and serves in a consultative role. Definitely a resource.

Gutierrez – We can’t do it all and no one can say NAMIC and WICT aren’t huge assets to our organizations.

What role has NAMIC and WICT (or other mentors) played for you personally
Lillie – Only in the industry for five years and was adopted by WICT and NAMIC. The meetings the organizations put together are invaluable and offer us an opportunity to network with great industry talent.

Cheng – It’s all the little things you learn in setting like this that help you grow within a company. Ann Carlsen told me to make sure to join NAMIC and I did. Also, being an ELDP alumni was extremely important.

Gutierrez summed it up when he talked about being selected for his job at Showtime. I knew there were others, both inside and outside of the company, who could certainly have done the job yet they chose “someone like me”. And we each have to take a chance and do the same thing for others coming behind us.

And it didn’t hurt that Gutierrez was a snappy dresser with shined shoes, something he learned from another mentor early in his career who he recently reached out to.

A great morning. Congrats to all the winner and thanks Seth for the Disney comic relief.

Patricia Andrews-Keenan
NAMIC Blogger President
The Tallulah Group

Diversity - "The White Man" by Annalisa Burgos

2009-10-28T11:39:00.004-04:00

When we talk about diversity, we talk about the experiences of people of color, the LGBT community and women. At this year's conference, NAMIC turned that perspective on its head and offered attendees a look at the white male executive's experience with diversity.

The workshop, part of the Corporate Diversity & Inclusion track, was titled "Diversity in White: Personal Journeys of White Male Executives." The topic generated a lot of buzz from convention-goers, and several dozen people filled the conference room to hear from Bruce H. DeBoskey, regional director of the Mountain States Anti-Defamation League, Chris Fager, president of TuTV and Evan Shapiro, president of IFC tv and Sundance Channel. Trudy Bourgeois, president of the Center for Workforce Intelligence moderated the panel.

Hear reaction from attendees in this video!!

Annalisa Burgos, Scripps Networks

The Breakfast Club by Seth Arenstein

2009-10-28T11:30:00.004-04:00

It’s a by-product of stacking several conferences on top of each other. Or maybe it’s the result of too little sleep and too much liquor, but I am having a lot of trouble remembering the NAMIC breakfast this morning—and the event occurred just 8 hours ago.

So let me piece it together. I recall the crowd was enormous and flowing to capacity. At a time when NAMIC attendance is down severely, the breakfast had more than 300 attendees. The room couldn’t hold more.

And surprisingly nobody was complaining about the early hour or looking too worse for wear at 7 am. In fact, NAMIC board member Michael Cooper greeted me warmly, looking fully awake. (I could have sworn Michael was networking into the wee hours of the morning. How does he look so good on 5 hours’ sleep?)

I have to say it, you can talk all you want about diversity, and you should, but when there’s someone at the top of your company who embodies diversity, it makes things much easier. That’s why it was great to see company heads like Starz Bob Classen, Steve and Bob Miron and Nomi Bergman of Bright House Nets, Showtime’s Matt Blank, Josh Sapan of Rainbow and WE tv’s Kim Martin attending the breakfast.

After a generous plate of fresh fruit and some non-cholesterol eggs (I can dream), my colleague Mike Grebb and I took to the stage. Our panel was an all-star group: Comcast’s Charisse Lillie, Showtime’s Ray Gutierrez and Disney’s Albert Chang.

To say they knocked Mike and my questions out of the park would be a gross understatement. And they were eloquent. Charisse spoke well about how Mae Douglas of Cox and other NAMIC members took her under their wing when she joined Comcast 5 years ago. Albert had a similar memory of his own entry into cable. Ray boldly said “nobody in this room” can not say he or she was not helped by NAMIC or WICT.

Of course we had to speak about mentoring, and everyone had a story. Albert told us one of his mentors was Disney chief Bob Iger. Although I asked Albert if he had the name of Mr Iger’s tailor (his suits are impeccable), Albert noted that Mr Iger had been a calming influence on him during his early days at Disney. Albert wasn’t sure if being on the tech side would be the best place for him career-wise. Mr Iger had told him that his determination, hard work and intelligence were far more important than what department he worked in.

Ray remembered his mentor telling him “to clean up your act” and taking him to Macy’s in Herald Square to pick out 2 suits for him. “You also need to have your shoes shined,” his mentor said. Obviously Ray heeded his mentor’s advice. While I’m not sure clothes make the man, they certainly send a message. I’d say Ray sent a message of success with his remarks and his attire.

The breakfast ended on time and we had plenty of opportunity to honor CableFAX’s list of the most influential minorities in cable. We also had plenty of time to schmooze before the 9:15 am start of NAMIC’s opening general session. Now if I can only track down the recipe for those non-cholesterol eggs.

Seth Arenstein - CableFAX Magazine

2009 NAMIC Conference Is Off To A Great Start! by Brianna Hernandez - NAMIC Blogger

2009-10-27T15:18:00.006-04:00

It’s official – the NAMIC Conference has taken over Downtown Denver!
The Grand Hyatt has been buzzing with activity as conference attendees have been flooding into the conference site over the past few hours.

Attendees started the morning with the CableFax breakfast honoring the industry’s most influential minorities in cable. The breakfast was the perfect way to kick off Day Two of the conference and received instant positive feedback. Uplifting and motivational, the breakfast was a great way to recognize some of the most influential industry leaders.

Attendees are now anxiously awaiting this morning’s keynote address (sponsored by We TV) by Chris Hughes, Co-Founder of Facebook and Founder of MyBarackObama.com. At only 25-years-old, Hughes has already proved to be one of the most successful leaders and pioneers in the social media industry. C-SPAN will be covering Hughes’ address, so check back soon for information about when it will air on television.

Hughes’ address will be followed by a series of compelling break-out sessions (attendees are already having trouble deciding which sessions to attend!) and the L. Patrick Mellon Mentorship Program Luncheon (sponsored by the Walter Kaitz Foundation) with keynote speaker Sunny Anderson, host of Cooking For Real on the Food Network. Learn more about the charismatic Anderson at: http://www.foodnetwork.com/cooking-for-real/index.html

The rest of the afternoon will be filled with additional break-out sessions. To learn more about conference break-out sessions and speakers, see this year’s conference journal, the hard-to-miss, neon green “Breaking News” (aka your one-stop guide to everything conference related). You’ll find a full map and schedule of the conference, as well as sponsor and speaker information and a full list of the NAMIC Excellence in Multi-Cultural Marketing Awards (EMMA) award winners.

Speaking of the EMMAs. . .you won’t want to miss this afternoon’s presentation of the EMMAs after the conclusion of the break-out sessions! Come celebrate the winning entries and listen to a panel of senior marketing executives. You will also have an opportunity to ask the panelists any burning questions you might have at the Q&A session.

Check back soon for a recap of Chris Hughes’ keynote address . . . he just wrapped up and we are already hearing great things!

Brianna Hernandez - NAMIC Blogger

Party With A Purpose by Patricia Andrews-Keenan- "NAMIC's Offical Conference Blogger"

2009-10-27T15:09:00.008-04:00

Yesterday’s Reception for NAMIC’s Executive Leadership Development Program in the Pinnacle Peak Room of the Holland & Hart Building was turned into a party with a purpose as the alumni of the prestigious program at UCLA’s Anderson School pledged monetary support to the organization.

The most recent graduating class – Class VIII – presented the organization with a $5,000 donation to the NAMIC Foundation. They followed in the footsteps of other alumni (the first being my Class III) in giving back to NAMIC. But the trash talking got under way seriously as each class made their own commitments and pledges. Robin Johnson, ELDP instructor extraordinaire, made sure to identify alumni from each class to put together a challenge as we enter year 10 of the program.

Scripps Networks was, for the fifth year, a host of the ELDP reception and as always they added a little fun to the preceding by stirring up some competition with their new WII game, “Cooked or Be Cooked”, where players actually slice, dice and chop their way through a gourmet meal. Seth Arenstein concocted a multi course meal with Salmon as his main dish. Cindy McConkey, tried her hand at a breakfast of bacon and eggs and NAMIC President Kathy Johnson tried her hand at quesadillas. Ok, I’ll be honest, the reception food was much more appetizing. The specialty martini was to die for.

And as always there was a lot of networking going on, as we welcomed Class IX to the fold. Congrats were offered to Michael Smith, newly promoted GM of the Food Channel. We heard Michael Armstrong, BET, is heading to Africa at the end of the week and we marveled at the comedy stylings of NAMIC VP of Education Jim Jones.

We are waiting with bated breath to see how many of the ELDP alumni make the list for Cable’sMost Influential Minorities today.

Oh, and I told you the weather would change.

Ciao.

Patricia Andrews-Keenan, President, The Tallulah Group

Where Is Your Line? by Reinaldo Llano

2009-10-26T18:21:00.006-04:00

It’s 3:50pm, and I am thrilled to report that the first key program of the NAMIC Conference was a tremendous success. Each year, NAMIC puts together a compelling program which includes a session of continuing education for ELDP and Leadership Seminar Alumni’s. This year, we focused on Ethics. As I sat in my chair, I began to think about what would be covered in this conversation. Would it be applicable? Am I ethical enough? Do I have good ethics?

In true NAMIC fashion, we engaged in a creative and compelling simulation regarding ethical situations that were designed to examine our ethics barometers with respect to four characters engaged in five distinct situations. Initially, we were unaware that this was the case, so when our ratings got compared side-by-side our group began to feel uneasy. Thinking that we were all given the same situations as teams to discuss and reach consensus, we were somewhat horrified when not everyone reached the same conclusion.

Once we learned that there were indeed different situations for each character, we still couldn’t feel to comfortable because it was clear that each our of lines of what’s ethical and what isn’t is decided based on various different factors that relate to culture, backgrounds, situations, purpose and so on. For example taking $10 of pens and pencils from the office to donate to the local poor young boys club at the church for a weekend program was clearly very different from shorting an employee $10 from their paycheck due to a payroll discrepancy that would cost the company $20 to fix.

But, what became abundantly clear was that we may need to—more times than less—seek clarity in terms of where the lines are for each situation. The line will be different for each of us based on our up bringing, our work environments, society, and life in general. Being clear on the positioning of that line is the smartest thing that any of us can do—versus assuming that the line is there and being surprised when it’s not.

Reinaldo Llano, Bright House Networks

2009 NAMIC Conference Blog by Carla Moore

2009-10-26T18:15:00.008-04:00

Just left NAMIC’s opening continuing ed workshop and I am still mentally downloading information from our passionate, rich discussion! WOW! What a way to kickoff this conference!

I arrived to the workshop early since I didn’t want to miss a thing and I couldn’t wait to see Dr. Robyn Denise Johnson again. The last time I saw her was at my Leadership Seminar in NY in Spring 2007. I still use her leadership training materials from that course!

Once everyone arrived, we opened with participant introductions called “the check-in,” where by everyone updates classmates on the great things that have happened in our lives since our
last meeting.

After intros, we moved into a fabulous lunch and then dived right into our topic on ethics. Dr. Robyn took us on a ride that forced us to think about our own ethical and moral scripts that play as we make our daily business (and personal) decisions. What really moved the crowd was the simulation execise: “Where Do You Draw The Line.” Things got hot and we learned so much, about each other, about ourselves.

Thank you NAMIC for continuing to support people of color in this industry by offering training programs like this.

I loved the diverse conversation, diverse perspectives, diversity of thought. You know what? Diversity Rules!

Carla Moore, HBO

Welcome to 2009 Annual Conference by NAMIC Blogger

2009-10-26T18:07:00.011-04:00

Welcome to the NAMIC 23rd Annual Conference blog! This year has already kicked off to a great start and promises to be one of most dynamic conferences yet!

We are thrilled to be in the Mile High City, as Denver’s progressive, creative, and diverse culture serves as the perfect setting for this year’s conference . . .and the gorgeous skyline certainly doesn’t hurt, either!

The Grand Hyatt, the site of this year’s event, is already buzzing with conference activity. Our sponsors are keeping conference attendees more than entertained with numerous prize giveaways from the Food Network, WE TV games and a conference bag (courtesy of BET Networks and Centric) full of great swag.

Early attendees gathered today for the Continuing Education Workshop for Alumni of the Executive Leadership Development Program and Leadership Seminar. This invite-only event featured a thought-provoking ethics simulation.

Alumni will have the opportunity to network and reconnect at tonight’s Reception for Alumni of the Executive Leadership Development Program and Leadership Seminar, sponsored by Scripps Networks. Check back later for Patricia Andrews-Kennan’s recap of the alumni reception here on the official 2009 NAMIC Conference Blog. The National Membership Meeting is also this evening and is open to all attendees.

Tomorrow morning kicks off with registration and breakfast, followed by keynote address from Chris Hughes, Co-founder of Facebook and Founder of MyBarackOmbama.com. At 25-years-old, Hughes has made quite a name for himself and is responsible for two of the most high-profile and successful start-ups in modern history. This is a do-not-miss event!

Check back often as we provide real-time coverage of the NAMIC 23rd Annual Conference. We’ll provide coverage of the groundbreaking and provocative breakout sessions, luncheons and keynote addresses, including the L. Patrick Mellon Mentorship Program Luncheon featuring special guest Sunny Anderson (host of Cooking for Real on The Food Network), the Mickey Leland Humanitarian Achievement Award, featuring this year’s recipient, CNN’s Dr. Sanjay Gupta, and the presentation of the NAMIC Excellence in Multi-Cultural Marketing Awards (EMMAs).

Get ready, because this year is going to be unlike anything you’ve seen before! Always captivating, always relevant and always proving that “diversity rules.”

2009 NAMIC Conference Blog by Patricia Andrews-Keenan- "NAMIC's Offical Conference Blogger"

2009-10-25T23:05:00.018-04:00

Welcome to the Mile High City for Cable Connection – Fall and the Annual NAMIC Conference - Diversity Rules! My name Patricia Andrews-Keenan and I am NAMIC's offical Conference Blogger!

While it’s a little chilly and overcast in Denver as we arrive, it’s clear that the sessions will be white hot with keynoters like Chris Hughes, co-founder of Facebook and Founder of MyBarackObama.Com kicking off the conference on Tuesday morning. Be sure to tell all your Facebook friends (and I follow quite a few of you) we will be hearing from the “creator” himself.

Denver holds a warm place for many of us who remember it as “cable capital.” It was the site of all things cable and the home to some of the largest MSO’s in the 80’s and 90’s. Denver is still a force in the evolution of the industry as home to Cable Labs, the Cable Center and of course our favorite search firm Carlsen Resources.

You can keep up with Conference happenings by following NAMIC on Facebook, LinkedIn, and Twitter. The official hashtag is #NAMICConference. Isn’t technology grand?

To better help you navigate the conference and make the best of this learning experience the sessions are divided into four tracks:

Corporate Diversity & Inclusion

Leadership Development
Multi-Ethnic Content/Programming
Digital Media

These sessions will feature a diverse group of industry leaders and visionaries and you should not miss the opportunity to get ahead of the curve regarding the next great thing in the industry.

And just as important are the special events being hosted during the NAMIC Conference including the CableFAX Most Influential Minorities in Cable Breakfast and the EMMA Awards – Celebrating Excellence in Multi-Cultural Marketing on Tuesday and the Mickey Leland Humanitarian Achievement Awards Luncheon honoring CNN's Dr. Sanjay Gupta on Wednesday.
I can guarantee you this will be a great week in Denver, and despite the gloom today, we all know the deal wait 24 hours and it will change.

Have a great week and remember Diversity Rules!!

Patricia Andrews-Keenan
NAMIC Blogger
President, The Tallulah Group

DIVERSITY RULES!

2009-10-23T14:11:00.003-04:00

Please feel free to share your thoughts and ideas about the conference and tell us why you think "DIVERSITY RULES!"

2008-09-22T17:32:00.024-04:00

2008 NAMIC Conference Blog

“Around Town with Fred Brown”
9.17.08

2008 CONFERENCE IS A WRAP!

With over 800 media professionals in attendance for this last conference in Gotham City, even Superman could not absorb all of the information and resources made available at the NAMIC Conference. It was indeed, the best conference ever. Informative, controversial, substantive and fun, NAMIC once again delivered a top-flight industry event that left participants enthused and thinking.

In 3-action packed days, there was a record-breaking number of panels, attendees, sponsors/exhibitors, media partners and receptions, all supporting the theme: NAMIC is your pipeline to diversity in the communications industry. Overall, “inclusion” was the thrust of the conference. No stone was left unturned regarding serious issues facing people of color in telecommunications, and the conference provided an insider’s glimpse into the challenges and strategies for future growth. From writers’ workshops, to town hall meetings, to star-studded keynote speeches, to a conversation with CNN’s Soledad O’Brien – NAMIC’s conference had it “going on.” Kudos to the small yet highly efficient NAMIC staff, based in the NY office, who made it all happen.

“It is a wrap…and what conference it was,” said Kathy Johnson, NAMIC's President. “We could not be more pleased. NAMIC’s annual conference is an industry staple after 22 years. We are so grateful to our members, sponsors, media partners, our conference co-chairs and committees -- and of course our staff, who worked tirelessly for months to bring the conference all together. “Thank you” is the best expression I can offer in closing, and we hope to take it to the hills next year when we launch the 2009 NAMIC 23rd Annual Conference in Denver. See you all there.”

CALL TO ACTION: We need to hear from you bloggers…what you saw, what you think and your views on the overall conference success. Remember NAMIC’s tagline: EMBRACE Diversity…EMBRACE Success! So post your comments as soon as possible, and let your voice be heard.

This is Fred Brown, signing off.

2008-09-17T16:15:00.028-04:00

2008 NAMIC Conference Blog

“Around Town with Fred Brown”
9.16.08

Hot Topics: Humanitarian Achievement and Mentoring

THE QUEEN OF ADVOCACY JOURNALISM CHARLAYNE HUNTER-GAULT PROUDLY ACCEPTS AWARD!

It’s hard to fathom we’re in the last day of the 2008 NAMIC Conference, but the clock is ticking on what will be recorded as “the best conference ever.” The morning general session kicked-off with the Mickey Leland Humanitarian Achievement Award presented to journalism pioneer Charlayne Hunter-Gault. Introducing her was Alicin Williamson, SVP, Corporate Responsibility & Public Affairs at MTV Networks and NAMIC Board Chair. There was a roaring applause when Hunter-Gault stepped on stage to receive this prestigious industry award for her commitment to cultural reporting in a career that has spanned 40 years.

“I had no idea this was going to be a tear-jerker..but here I am having a moment on this stage in front of all of you,” said the emotional Hunter-Gault. “What I set out to do is to create journalistic reports that help people see themselves as they are. And it’s an honor to accept this award before my industry peers for a Congressman who truly demonstrated his passion for people,” said Hunter-Gault.

“We are witnessing genuine global growth, and this is not the time to turn a face away from diversity. I am still clothed in my suit of armor crafted out of The Movement, and I implore you to wear your armor too.”

Ms. Hunter Gault – NAMIC congratulates you on this much deserved award. After all, it was you who stood on the front lines as the first black woman to attend the University of Georgia. And, when you crossed the picket-line, into the front doors of that school, you broke a barrier and opened the door for future generations of media professionals of color, which NAMIC represents.

THREE CHEERS FOR CHARLAYNE HUNTER-GAULT! In closing, she said, “And I have no problem with my age at 66 years.” Well if you ask me, she’s still got it.

CONFERENCE SPOTLIGHT: MEDIA AND POLITICS..THEY GO TOGETHER

It seemed appropriate that following the presentation of the Mickey Leland Humanitarian Achievement Award to veteran journalist/activist Charlayne Hunter-Gault at the conference, that the “doors of the church” would open, so to speak, for a heated debate about the effect of media coverage in politics. And, the panel was hot, moderated by fun-guy John Norris of MTV News, who put on his serious hat to lead the panel discussion.

Feature panelists included: Pamela Gentry, senior political producer, BET Networks; Lee Hawkins, CNBC contributor and reporter, Wall Street Journal; Roland Martin, journalist and syndicated columnist; and Sree Sreenivasan, Dean of Student affairs, Columbia University School of Journalism and tech reporter for WNBC-TV.

The diverse panel of seasoned journalists engaged in a talk about objectivity, bias and diversity issues in newsrooms across America, and how those factors are reflected in national political coverage --- often filled with personalities, positions, platforms and pundits. This 2008 Election Year presents a stable of new challenges for journalists, whose job it is to report facts about our Presidential and Vice Presidential candidates, only weeks before the general election in November.

“Timing is everything,” commented NAMIC President Kathy Johnson. “And, we would be remiss if we did not have this panel which addressed the marriage between the media and politics this year, in particular. We know mass media has tremendous influence on decision-making. This panel, which represented a wide array of view-points and ethnicities, was an ideal way of letting the experts speak about what they do best,” added Johnson.

And the experts had plenty to say. Stay tuned for more coverage of the NAMIC 2008 Conference…right after this…

TAKE PEN TO PAPER: 2008 WRITER'S WORKSHOP… WORKED IT!

While the panels were buzzing and participants jaunting from room-to-room throughout the Marriott, there was a quieter track underway – a two-day Writers’ Workshop, led by Veteran TV Executive and Producer Carole Kirschner. The workshop, sponsored by the Walter Kaitz Foundation, was designed for 15 writers of color, who were selected to participate in the intensive education forum. And, Kirschner brought with her tons of expertise, as the chief architect of the CBS Diversity Institute Writers Mentoring Program.

“Carole and her team of instructors is a tremendous asset to the workshop of budding writers who need to be instructed, coached and guided through the process – not only to hone their crafts as writers, but to gain valuable insight into the business of show business,” said Jim Jones, NAMIC’s VP of Education Programs.

ALLAN HOUSTON- A TOWER OF HOPE!

And speaking of getting it – former NY Knicks and NBA-All Star Allan Houston’s got it. Looking dashing in his suit and towering over the rest of us, Allan had the tall order as the keynote speaker for the L. Patrick Mellon Mentorship 15th Anniversary Luncheon, sponsored by the Walter Kaitz Foundation.

Although retired from basketball, Houston’s work is hardly complete. As the Founder of the Allan Houston Legacy Foundation, he heads the non-profit organization that operates regional basketball camps around the country, for father and their sons, as well as innovative programs to develop aspiring entrepreneurs. And while basketball is the medium, mentorship and bonding is the message he delivers throughout the programs. “I believe in the power of mentorship, and NAMIC is right on track with that.”

Allan went on to share his fundamental formula for success, and he scored a slam dunk.
Key ingredients include integrity and faith. According to Allan, trust is the basis of everything, and you have to have pure motives and intents. Leadership by example and leaving behind a legacy are also critical to having a lasting impact.

And it didn’t take long for us to feel Houston’s impact on the audience. Allan is truly an All-Star – as a baller, mentor, entrepreneur and philanthropist.

DIVERSITY IN COMMUNICATIONS CAREER EXPO: YOU’RE HIRED!

A much anticipated element of the NAMIC conference each year is the career fair, which is free and open to the general public of media professionals. After all, jobs are what we need, and the NAMIC Career Expo is where to find them.

This year’s exhibitors included the following:

A&E Television Networks
Black Enterprise
Broadcasting & Cable and Multichannel News
Cablevision
Charter Communications
Comcast
Comcast Programming Group
Cox Communications
Digitas
Discovery Communications
Disney/ABC Television Group
Edelman
Emmis Communications (Hot 97 FM, 98.7 KISS-FM and WRXP 101.9 FM)
ESPN
Fox Networks Group
Hachette Book Group
Hispanic Information and Telecommunications Network
HBO
Hearst Magazines
Lifetime Networks
Martha Stewart Living Omnimedia
MTV Networks
NBC Universal
The New York Times Company
The Newschannels of Time Warner Cable
PBS (Public Broadcasting Service)
Rainbow Media Holdings
Savoy Professional
Scripps Networks
Time Warner Cable
Transit News Magazine
Turner Broadcasting System, Inc.
TuTV
World Wrestling Entertainment INC

“The NAMIC Diversity in CommunicationS Career Expo is only as good as our exhibitors who are demonstrating their commitment to Diversity by lending time and resources to participate in the Expo," said Danny McGlone, VP of Fund Development for NAMIC. “And, it’s a win-win event for everybody involved, and we will continue to make this happen.” According to records, over 750 candidates participated in the expo.

Signing off…You’ve been around town with Fred Brown and NAMIC!

2008-09-15T21:45:00.032-04:00

2008 NAMIC Conference Blog

“Around Town With Fred Brown”
9.15.08

Hot Topics: The State of the Pipeline

NAMIC DIVERSITY TOWN HALL ROCKS!

Looks like CNN Anchor Tony Harris did his thing again this year, as the moderator/host of the opening Diversity Town Hall Meeting. And, much like the one’s you see during the Presidential Debates, the meeting was interactive, sometimes heated, and mostly informational. With a star-studded panel of the leading cable industry heads, “diversity within” was the hot topic, and the pipeline is only as good as those committed to multi-cultural representation on all employment levels.

NAMIC President Kathy Johnson got the ball rolling: “Our job is to open up the pipeline to diversity. And, accountability is the true measure of our success or failure in the industry. The results speak for themselves,” stated Johnson. Johnson’s comments led into an introduction of Luke Visconti, Co-Founder & Partner of DiversityInc, who presented the results of NAMIC’s survey reflecting findings around corporate diversity initiatives and employment trends in the Cable and Telecommunications industry, from 2006-08. Details of the report are available through NAMIC, but the final analysis is flat growth rates across the board.

Visconti offered this explanation: “We did not see any real progress in the cable industry, but based on the meetings I take in other industries, yours is better than most. But you’ve got to stay on top of that, and the key is the CEO commitment. Just look at the financial industry…who is going to survive and who’s not? Blacks and Latinos were hit hardest by the mortgage crisis. The same is true in the cable industry. But it all boils down to the CEO commitment – that sets the pace.” You’re right on Luke – top down is where it begins!

Next, Tony Harris took back the mic and got the packed ballroom audience involved. In a survey, ala game show, American Idol style, Tony asked questions, and we weighed in with our votes using an electronic gadget that tallied immediate results. Here’s what the audience demographic looked like:

76% percent said race was the focus of diversity initiatives at their companies; 16% said gender.
51% of the audience defined themselves as Black; 24% Caucasian; 13% Hispanic; 5% Asian; and 7% Other.
The audience was 67% female; 95% hetro-sexual; 5% disabled.

And, the panelists had plenty to say about initiatives at their own companies. Special thanks to all panelists for their participation this morning: David Cohen, Debra Lee, John Lansing, Robert Marcus, Kyle McSlarrow, Abbe Raven, Johnathan Rodgers; and David Zaslav.

A CONVERSATION WITH SOLEDAD!

The luncheon was overflow to hear the one and only Miss CNN, who recently won awards and posted highest prime-time ratings for her series “Black in America”. Set in living-room style, Ms. O’Brien was accompanied by her colleague Lola Ogunnaike, Pop Culture correspondent for CNN’s American Morning. Punchy, funny, direct and in-your-face, like the personality we know and love on-air, Soledad expressed pride in the series, an 18-month project she described as “a labor of love.”

Soledad waxed philosophical. She talked about how this project reflects a lot of hard work on a lot of people’s part. It was her primary focus for this series to be right, and accurate. And, according to Soledad, the feedback was tremendous – positive and not so positive. Soledad said, “I mean… my Mom called me after watching and said…’Oh, you can’t do a show about Afro-Cubans?’ But the important thing is that we made it – and people are dialoging, and good stories were told.”

Soledad went on to say they wanted to present the facts that captured a range of nuances in the Black experience, and that she feels good about the series in that they accomplished that. “We shared our stories with the rest of the world, from our lens.” You go Soledad!

TAKE A BOW!

NAMIC’s Excellence in Multi-Cultural Marketing Awards (EMMAs) was last, but not least for the day. And guess who came to dinner? Remember American Idol heart-throb Jared Cotter, who wowed the crowd, and the girls, but was cut by Simon, Paula and Randy? Well, he bounced back quick, as the host of “You Rock, Let’s Roll” and “#1 Countdown” for Fuse television. Jared was on hand for this session to pass out the awards. Ok, ok, he looks even better in person. And yes, he has a great personality. And yes, he rocked a great designer vest I wanted to grab. The right choice for the right occasion where NAMIC’s Multi-cultural Marketing Committee honored the cable industry’s top performers for their creative brilliance.

“The EMMA Awards is always a special moment at the conference – it’s our Emmy’s, and we are excited about this year’s winners, and having Fuse television host Jared Cotter to help make the afternoon fun. We congratulate you all,” said Daphne Leroy, VP of Marketing Communications. Awards were followed by a panel of industry experts who discussed challenges and successes with reaching multi-ethnic audiences in the digital world. Thanks to EMMA sponsors ESPN Deportes and CableFAX.

That’s it for today…action packed for sure, with receptions galor to close. See you for the final day of the NAMIC 2008 conference. So far, it’s sizzling!

“Around Town With Fred Brown”

2008-09-14T21:55:00.017-04:00

2008 NAMIC Conference Blog

"Around Town with Fred Brown"
9.14.08

Hot Topic: The Power of “Difference – Know Your Value”

The opening day of the conference was a day to remember, and if you missed it, then you missed it. The afternoon began with a report from NAMIC President Kathy Johnson, who painted a diversity forecast, and provided an overview of the key initiatives regarding NAMIC’s role in fostering corporate diversity and inclusion. The 2008 NAMIC Employment Survey results will be revealed at the Diversity Town Hall Meeting on Monday.

Kathy went on to outline up-coming NAMIC events for 2009, and thanked all of the corporate sponsors who help make the conference happen and on-going NAMIC events year-long. “We absolutely could not do without our corporate sponsors. NAMIC continues its mission because of companies that truly reflect their commitment diversity, in word and deed,” commented Kathy.

Daphne Leroy, NAMIC’s VP of Marketing and Communications announced the winners of the “Discover Africa Sweepstakes,” which generated 300 entries and resulted in a 28% increase in 2008 membership. Mark Walton, EVP of Sponsorship and Corporate Development, presented an interesting overview of The Africa Channel, and introduced Rumit Mehta, Director of Business Development for Safari Ventures, who donated the all-expense paid trip prize. “I’d like to thank Mark and Daphne for bringing this project to us. We’ve been looking for ways to reach an audience that would be interested in promoting a positive picture of Africa, and with NAMIC, I think we found it. We are happy to be a part of this conference.”

Next, Jim Jones, NAMIC’s VP of Education Programs, announced the winners of the “DiversityLive” Diversity & Technology Competition! Congrats to 1st Place Winner Courtney Lidell with NAMIC-New York! Special thanks to Motorola for their support.

Now, to Dr. Michael Eric Dyson. Small in stature, this man is a tall order. As NAMIC’s keynote kick-off speaker, Brother Dyson blew the roof off of the house with his pionent, candid, straight-no-chaser speech about “difference” – translation, diversity. Dr. Dyson laid down the law, touching on corporate America, politics, and what he termed, “le difference.” The hour and a half Dr. Dyson spent with the 200 audience participants is way too much to record in this blog. But here are some of the “Dysonian Nuggets” that emerged from this conversation:

“The French are ahead in terms of articulating “le differance.”

“We need to think about ways to make strategic advantages for those who have traditionally been disadvantaged.”

“We are wonderfully diverse and profoundly complex.”

“Although human beings rebel against labels, we need to be able to show the value of our difference in corporate America.”

“We have created an industry of response which we now define as corporate diversity – a kinte cloth of corporate identity.”

“This is both an exciting time and a scary time to be alive.”

“We are the Czars of diversity within our own companies.”

“We are solders…some working inside the ranks, and others on the outside, but we are all solders.”

“The constrictions that are placed upon us are also teaching opportunities if we choose to see them that way.”

“There is a certain virtue in what you do to help people understand the importance of who you are to the world.”

“How do we help use our diversity as the basis of inspiration?”

“We need to tell our stories of diversity that bring out the gritty – in a palatable way.”

“You have to become comfortable with yourself by getting in touch with the personal sense of ease in knowing the struggle you represent.”

“Your ancestors are counting on you.”

“We must become more intimate and familiar with our own people.”

“You have to be in touch with the broad swirl of information about difference that goes on each day.”
“You have to present added-value, even with the folks in charge who may not understand.”

“Helping people understand diversity is what you’re there for – it’s your extra-curricular activity.”

“We have to get in the fight…put our hats in the ring…and get involved in the cause.”

“Stop for a moment and imagine inhabiting the space of another person.”

Got an opinion about Dr. Dyson’s words of wisdom? Then post them – we need to hear from you!

Oh, and a special thanks to Danny McGlone, NAMIC’s VP of Fund Development and Sandra Girado, NAMIC’s Event and Meetings Manager for coordinating the post-reception. The setting, food and drink were so lovely, like being on a cruise! And we’ll be cruising onto day-2 of the 2008 NAMIC Conference.

See ya around town!

“Around Town with Fred Brown”

2008-09-14T12:35:00.022-04:00

2008 NAMIC Conference Blog

“Around Town with Fred Brown”
9.14.08

THE BEST CONFERENCE EVER!

Ok you NAMIC conference bloggers. Just seconds remaining on the official countdown before The 22nd Annual NAMIC Conference is on, and this blog is your pipeline to diversity! I’m Fred Brown, your official conference blog reporter, and I’ll be running around, behind-the-scenes at the Marriott Marquis Hotel, as we launch the best conference ever!

So don’t be shy – EMBRACE DIVERSITY…EMBRACE SUCCESS!

“We’re so excited about the conference and our theme this year,” said Kathy Johnson, President of NAMIC. “It’s hard to believe that 28 years have passed since the organization has been on the front-lines of diversity in our industry. And while many of the faces have changed, which is a good thing, many of the issues have not. There’s still a lot of work ahead to ensure multi-ethnic representation is at the forefront of the media and telecommunications industry, and hopefully, the three-day conference we’ve assembled will assist in this on-going important dialogue.”

You go Kathy. And speaking of dialogue, this is your forum - an immediate way for you to post your comments, observations and opinions about the NAMIC conference. So be sure to check in hourly for the events I will cover, and to hear what your colleagues have to say.

And speaking of the conference, check out the run-down. It’s stacked with who’s-who in our industry with tons of valuable content. Some first-day highlights in the opening session: “National Membership Meeting”, with special guest speakers Dr. Michael Eric Dyson, Georgetown University professor/author; and Dr. Addie Perkins Williamson, President & CEO, Perkins Williamson Associates, Inc. They have plenty to say about the state of the economy, the impact of the Presidential Election on our industry, and how these events affect your career and everyday work-life experiences. You’ll also have the chance for “interactive dialogue” where you can offer your voice on how NAMIC can continue to thrive and you can win, in these exciting and challenging times.

Oh, and don’t forget about the launch of “DiversityLive”, NAMIC's new video-streaming initiative sponsored by Motorola. As part of NAMIC’s first-ever “Diversity & Technology Competition,” your User Generated Content (UGC) has been posted, viewed and voted on, and some folks from the local chapter entries are going to win prizes, courtesy of Motorola!

“DiversityLive" is an idea whose time has come, and we are extremely pleased with the success of our first year effort,” comments Jim Jones, VP of Education Programs at NAMIC. “And with Motorola on board, this opportunity was made available and accessible to members through technology.” Winners will be announced today at the conference.

Africa anyone? Well thanks to the generous donation of The Africa Channel, a NAMIC member won a 10-day, trip for two, with travel and accommodations provided to South Africa – which has a rich cultural history, gorgeous beaches, and a lion-country Safari to die for! (Not like the Bronx Zoo guys. We’re talking real wild animals that come up to your jeep. Bring snacks!). And let’s not forget the music, beautiful people, the food and Nelson Mandela. Who could ask for anything more?

“This Discover Africa Sweepstakes with the Africa Channel is one clear example of how to cross-promote our brand with media partners. We are grateful for the partnership,” said Daphne Leroy, NAMIC’s VP of Marketing and Communications. “It’s an excellent way for NAMIC to grow its membership base and offer our members a trip of a lifetime.”

And who’s paying for the NAMIC Conference? Your membership support and conference fees are extremely important, as well as corporate sponsorships - key to footing the bill. “We’d like to thank all of our corporate sponsors and the efforts of our honorary conference co-chairs and the entire planning committee, for helping to pull off yet another amazing event. This is what NAMIC is about…working together,” said Danny McGlone, NAMIC’s VP of Fund Development.

Honorary Co-Chairs

Neil SmitPresident & CEO, Charter Communications

David ZaslavPresident & CEO, Discovery Communications

Ok…that’s it for now. Look forward to seeing everyone at the conference! And get your NAMIC conference “face on”, because I’ll be taking lots of candid photos throughout!
See you around!

“Around Town with Fred Brown”

2008-09-04T16:16:00.003-04:00

Keep a look out for our new 2008 blog!

Your NAMIC Maven... Signing off...

2007-09-18T21:00:00.000-04:00

It’s a wrap! The 21st Annual NAMIC Conference has come to a close, but the buzz surrounding the events of the past three days is still escalating! Dynamic and insightful, the conference was bolstered by record-breaking attendance with nearly 800 professionals on-hand. Diversity 2.0: The New Protocol will go down in history as one of the most interactive and engaging programs in conference history. You’re invited to review the Annual NAMIC Conference Blog to recapture many of the exciting moments such as Anderson Cooper, host of CNN’s “Anderson Cooper 360,” the 2007 Mickey Leland Humanitarian Award recipient as he accepted his honor, Author and Journalist, Mariane Pearl’s inspiring keynote address, presentation of the latest Excellence in Multi-cultural Marketing Awards, highlights of NAMIC’s inaugural Television Writers’ Workshop, General and Educational Track Sessions, which featured an impressive roster of top executives, business leaders, media icons and more. On behalf of NAMIC, thanks to all that attended the 21st Annual NAMIC Conference. I look forward to bringing you the up-to-the-minute conference news and highlights when we reconvene in one year, September 14-16, 2008 in New York City at the Marriott Marquis. Until then… remember… Embrace Diversity. Embrace Success!

-NAMIC Maven

2007 Career Expo

2007-09-18T16:00:00.000-04:00

NAMIC Continues to Open Doors

The East Coast installment of NAMIC’s Career Expo will be held today presented in partnership with VarietyCareers.com. Attended by more than 1,100 job seekers in 2006, the Career Expo is free of charge and open to the public. “The NAMIC Career Expo is an excellent live recruitment forum where companies can gain direct access to qualified professionals of every level during the Annual NAMIC Conference,” said Kathy Johnson, president, NAMIC. The 2007 Career Expo will feature an impressive roster of entertainment and media companies such as A&E Television Networks, Cablevision, CN8 – The Comcast Network, Comcast, Cox Communications, Discovery Communications, ESPN, MTV Networks, NBC Universal, New England Sports Network, The New York Times, Scripps Networks, Starz Entertainment, LLC, The Weather Channel, Time Warner, Time Warner Cable, Turner Broadcasting System, Inc., VarietyCareers.com, Warner Bros. Entertainment and more. Not only is NAMIC promoting diversity… they are presenting wonderful opportunities! Professionals looking to start or advance their careers should not miss out!

-NAMIC Maven

Mickey Leland Humanitarian Award Luncheon - "CNN's Anderson Cooper"

2007-09-18T15:40:00.000-04:00

NAMIC Honors CNN’s Anderson Cooper

Veteran journalist Anderson Cooper, host of CNN’s “Anderson Cooper 360” was presented with the Mickey Leland Humanitarian Achievement Award today at a luncheon during NAMIC’s 21st Annual Conference. An Emmy award-winning journalist, author and television personality, Cooper has covered major world events such as post-Hurricane Katrina along the Gulf Coast, the Afghanistan War post-September 11, South Asia tsunami, the Iraqi elections in Baghdad, the funeral of Pope John Paul II in the Vatican City and the famine in Somalia for which he was awarded a Bronze Telly. “It’s a tremendous honor to be recognized by NAMIC and to honor the important work they do promoting diversity in the communications industry,” Anderson commented, “I am humbled to be receiving an award that pays tribute to Congressman Leland’s legacy, and will do my best to live up to it in all my journalistic endeavors.”

-NAMIC Maven

Attendee Perspective: Anderson Cooper

2007-09-18T13:00:00.000-04:00

There wasn’t an empty seat in the house as NAMIC members and conference participants alike sat to network and celebrate NAMIC’s Diversity 2.0 and Anderson Cooper’s Mickey Leland Humanitarian Achievement award.

Before he went to the stage to receive his award we heard of how “Anderson Cooper refused to let America look the other way.” He was thanked “for being more than an impartial observer” and as Andrew Heller, Turner, President and Honorary Co-chair said, “He covers the stories no one else wants to cover.” And “I can’t think of a more fitting award for him to win.”

It was inspiring to see the on-camera journalist be so humble in his speech as he spoke of going to Africa more than 20 times. His intro video showed a passionate Anderson sternly speaking directly into the camera when he speaks of the Tsunami and the images aired on CNN in the days after the disaster. He says, “We’ve received your emails that the images on the Tsunami are too graphic but look at them we should or it will be like they never existed.”

As he stood at the podium, I just thought to myself, humanitarian is the right word to describe him even as he says “words and pictures are all I have to offer.”

I beg to differ and am sure Mickey Leland would have agreed.
Once again, NAMIC has shown me that they have it right and they did in choosing Anderson Cooper for the Mickey Leland Humanitarian Achievement award.

-Jean-Michelle Lopez, MTV Networks

Attendee Perspective: Keynoter Mariane Pearl

2007-09-18T11:00:00.000-04:00

The room was abuzz with excitement with anticipation of Mariane Pearl’s arrival. Mariane, journalist/author of A Mighty Heart gave a compelling account of her husband, Daniel Peal’s life and work. She talked about her diverse background growing up as Afro/Cuban/Dutch roots. Mariane learned to appreciate diversity at a young age having been influenced by her poor black Cuban grandparents and her affluent white grandparents in Holland. She developed an ability to navigate between these vastly different worlds. She and Daniel were journalists. She was immediately attracted to him when she entered his office at work and he had a beach ball and a picture of Ayatollah Khomeini in his cube. Daniel, like Mariane was interested in world events, traveling and expanding knowledge without making judgments of others.

Mariane talked about the responsibility of being a journalist and the fact it allows you to enter another person’s perspective. She also noted the way in which they convey the world is essential. With this responsibility, you must go where the people are which is the reason Mariane and Daniel moved to India. They were forced to assimilate into a culture with which they had no experience. Mariane and Daniel faced this experience as a couple which strengthened their relationship. When you explore and understand the world you become more powerful. She often tells young people they cannot relate to the world by what they see on television. Diversity must be tied in with curiosity and an appetite for the world.

Daniel and Mariane moved to Pakistan to investigate Al-Qaeda and the spiritual leader for Richard Reid (the shoe bomber). At this time there was a great deal of fear in the United States. While staying in Islamabad in a hotel with other journalists, Mariane noted there was not enough self- reflection among her fellow journalists. Mariane stated: “It doesn’t matter who gets the story first. The only thing that matters is who get’s the story right.” She recapped the events of Daniel’s capture in Karachi. Being a Jewish American journalist the need for concern was justified. At this difficult time, Mariane called in all forces to help search for Daniel. Race, color or religion did not matter at this time. What Mariane needed was strong individuals. She went on instinct and assembled a team of people, which included Jews, Buddhists, Muslims, Hindus and Christians. Everyone worked together to overcome the boundaries. The FBI and ISI, Pakistan intelligence agency, agreed to work together, while journalists joined forces with police officers, and men worked with women as a team.

Shortly thereafter Mariane learned of Daniels death. She stated: “It’s easy to kill enemies you hate. Spreading tolerance and respect is the best force against terrorism." Mariane wrote A Mighty Heart to tell her story at a human level. Mariane summed it up best when she stated: “It doesn’t matter what religion you are. What matters is what kind of human being you are. Human behavior is what’s important." In my opinion this statement translates well to the theme of this conference – Leadership 2.0 “we should look beyond our differences and look at the quality of the human being when developing our leaders, workforce, and programming.”

-Janet Uthman

Tuesday's General Session: The Media and the Minds of The Masses: Cultural Awareness vs. Cultural Wariness

2007-09-18T09:30:00.000-04:00

The Media and the Minds of the Masses: Cultural Awareness vs. Cultural Wariness

Award-winning Journalist and Author, Mariane Pearl delivered a keynote address at today’s General Session titled The Media and the Minds of The Masses: Cultural Awareness vs. Cultural Wariness. Designed to examine the impact of the media’s representation of ethnic groups and to what extent it reflects the revered cornerstones of journalistic integrity: independence, balance, and objectivity, Pearl’s address did just that. The Walter Kaitz Foundation was the Presenting Sponsor of Pearl’s keynote address with iNDEMAND Networks as co-sponsors. “Mariane Pearl’s unique experiences will enhance the discussion on the roles that race, ethnicity and culture play in the media,” said David Porter, Executive Director of the Walter Kaitz Foundation. “We’re proud to work with NAMIC in broadening this vital discussion by inviting a wide range of participants to raise awareness of the need for more diverse voices in all forms of media.” Today's General Session panelists included Angela Burt-Murray, editor-in-chief, Essence Magazine; Jose Diaz-Balart, co-anchor, Cada dia, Telemundo; Parisa Khosravi, senior vice president, International Newsgathering, CNN Worldwide and Larry Wilmore, The Daily Show, Comedy Central. The session was moderated by Robert Simmelkjaer of ESPN.

-NAMIC Maven

It’s Day #2… and the excitement is building!

2007-09-18T09:00:00.000-04:00

The NAMIC Conference turns 21 and continues its “coming of age” with record-setting attendance and sponsorship support. Today’s agenda is a remarkable one. Kicking off with the Multichannel News Breakfast, an appearance by NAMIC’s young leaders on the CBS “Early Show,” and a most anticipated General Session with Keynote Speaker Mariane Pearl set to give the opening address. Fast-forward to this afternoon and award-winning journalist Anderson Cooper, this year’s Mickey Leland Humanitarian Award recipient will be honored at a special luncheon. What is arguably the most memorable three-day NAMIC Conference to date, rolls on… Stay tuned for more… the NAMIC Conference is making big moves!

-NAMIC Maven

Media Bling?

2007-09-17T18:30:00.000-04:00

Not just conspicuous consumption, digital media has graduated into the media industry’s gold standard.

When digital media first emerged on the balance sheet of media conglomerates, nobody really knew how the freewheeling world of online media would translate into actual profitability. Those days are long gone.

As I sat in today’s panel entitled: “Digital Media and Ad Sales-Blogs to Broadband: New Media is Changing” at the NAMIC Annual Conference (www.namic.com), one thing came across loud and clear: new media was bringing in serious value in the form of ad dollars at a faster rate than its more traditional cousin. Also, we know that web producers/editors should work en tandem with their more traditional counterparts. And, finally, we have learned that media conglomerates offering free, online – yet high quality – content results in higher traditional media sales for magazines and newspapers. In short, the uncertainty of the digital media beast is quickly being tamed.

And who exactly are these lion tamers of the digital media realm?

In addition to being a traditional journalist, they may also be a serial blogger. In addition to being the VP of Ad Operations, they are also computer programmers. …And what is emerging is not only the highly discussed “media convergence” of content, but the convergence of employee functional roles in the workplace. And does one keep pace in this new competitive environment? The panelists also had the answer to that as well: embody these cross-functional skill sets and always continue learning about the new, new media.

-Volunteer 365

Excellence in Multi-Cultural Marketing Awards (EMMA)

2007-09-17T18:00:00.000-04:00

This year’s NAMIC Excellence in Multi-Cultural Marketing Awards (EMMA) were presented today. Recognizing the cable industry’s commitment to developing strategic and creative approaches to ethnic-targeted marketing, entries were judged within two groups: cable companies/distributors and networks/industry suppliers. Additionally the program was comprised of two categories: case studies/campaigns and marketing tactics. Judged against a standard of excellence and not against other entrants, which deviates from the traditional “best of” competition method, these candidates reigned supreme. Rogers Cable Communications received four first-place wins to lead all first-place winners in the cable companies/distributors group. Comcast received three first-place wins and five second-place acknowledgements. Cablevision and Cox Communications were also among the cable companies/distributors recognized.

BET Networks led the network/industry suppliers with a pair of first-place honors, one of which included a tie with TuTv in the Grassroots category. mun2 garnered two wins, which included first and second-place awards. Networks that earned single first-place wins include: Discovery Networks, HBO, Nickelodeon, SiTV, Telemundo and TV One. Ameredia finished second-place in three categories. CNN and Turner Broadcasting System, Inc. also garnered recognition.

The NAMIC Excellence in Multi-cultural Marketing Awards were sponsored by ESPN Deportes and presented in partnership with CableWorld, a publication of Access Intelligence’s Cable Group. The NAMIC Multicultural Marketing Committee, a consortium of the industry’s leading multicultural marketing experts, produced the awards competition. Campaigns developed for the cable and telecommunications industry and submitted for entry were comprised of one or more cultural segments, such as the African American, Asian, and Hispanic markets. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. Congratulations to all award recipients! The spotlight is yours!

-NAMIC Maven

Monday's General Session - Leadership 2.0: A New Paradigm

2007-09-17T08:10:00.000-04:00

Progression is the name of the game and NAMIC is on point! In today’s Opening General Session titled Leadership 2.0 A New Paradigm, a progressive discussion on the changing pace and landscape of leadership in the communications industry took place. David Cohen, executive vice president, Comcast Corporation addressed the standing room only audience with opening remarks. Cohen also serves as Honorary Co-Chair for this year’s conference. Highlighted by a special presentation on the digital transition presented by Daniel Brenner, senior vice president, Law and Regulatory policy, NCTA; the session was moderated by Monica Bertran, host of Bloomberg Television’s “Market Movers.” Panelists included Bob DeBitetto, EVP & GM, A&E Television Networks; Peter Firestone, managing director, US, Media & Entertainment Consulting, Deloitte Consulting LLP; Scott Mills, president & COO, BET; Christina Norman, president, MTV; and Evan Shapiro, EVP & GM, The Independent Film Channel. The panel addressed the notion of leadership keeping pace with the velocity of change in the communications industry, while addressing competitive, political, community, and technological challenges facing the industry today. NAMIC is leading the pack into a diversified future… jump on board!

-NAMIC Maven

Television Writers’ Workshop

2007-09-17T08:05:00.000-04:00

Up-And-Coming Scribes Score with New Addition to the NAMIC Conference!

NAMIC will hold its first-ever Television Writers’ Workshop today! Only a chosen few of the most talented and brightest up-and-coming writers will have the opportunity to attend. Let me break it down for you… a judging panel of television executives, selected by NAMIC, chose 15 writers to participate in today’s private session based on review of their previously written works. Score! The daylong workshop is designed to give experienced writers of color the opportunity to hone their craft. Led by Kermit Frazier, noted television writer, playwright, and producer, participants will learn the essentials of creating, packaging, and selling a television script. It is truly a progressive educational event. I’m sure the lucky ones will agree… the newest addition to the NAMIC conference lineup will be a huge success!!

-NAMIC Maven

Your NAMIC Maven is back with this years’ 411!

2007-09-17T08:00:00.000-04:00

The Hilton New York in Manhattan will set the scene for today’s opening of the 21st Annual NAMIC Conference. The cornerstone of Cable Diversity Week, the theme for the 21st Annual NAMIC Conference is Diversity 2.0: The New Protocol. Capitalizing on the success of its 20th Anniversary held last year at the Waldorf Astoria, NAMIC has put together a dynamic program for this years’ conference. What’s on today’s agenda? Compelling General Sessions, award presentations, a Mentoring Luncheon, the launch of a Television Writers’ Workshop, the day is going to be jam-packed. Energy is high and excitement is in the air. There’s no doubt about it… the NAMIC conference is the place to be during Cable Diversity Week!

-NAMIC Maven